Global eB2B Channel Marketing Manager

El Camino Health; Irvine (CA); Hybrid; USD 103,000 - 174,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

Traditional 401(k) Plans

Roth 401(k) Plans

Commuter Benefits

Paid Time Off

Paid Holidays

Job summary

Logitech for Business in Irvine/San Jose is seeking a Global eB2B Channel Marketing Manager to drive channel strategy and activation across Amazon for Business and top eB2B resellers. You will bridge strategy, creative execution, and performance measurement to accelerate pipeline conversion in digital marketplaces.

The role requires 5+ years in B2B/channel marketing, strong analytics, and experience with Amazon/digital platforms.

Qualifications

• 5+ years of B2B or channel marketing experience with digital/online platforms.
• Experience with Amazon or digital eB2B reseller platforms.
• Strong analytics, campaign measurement, and optimization skills.

Responsibilities

• Develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller platforms.
• Lead creation of high-converting ads and EPC/A+ content with design partners.
• Drive A/B testing and measure RoAS, CTR, conversions, and pipeline impact.
• Align regional GTM with global strategies and share insights for campaigns.
• Maintain brand standards and adapt campaigns to Western vs. Eastern buyer behaviors.

Skills

B2B Marketing

Channel Marketing

Amazon Experience

Analytical Skills

Cross-Functional Leadership

Education

Bachelor's degree in Marketing

MBA a plus

Tools

Amazon Marketing Cloud

Job description

Global eB2B Channel Marketing Manager, Logitech for Business

Location: San Jose, Irvine, Camas, Dallas, Doral, FL. Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement - ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.

Key Responsibilities

• Channel Strategy & Activation

  Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.). Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies. Introduce innovations and implement best practices to optimize digital L4B channel performance - leveraging both established channel marketing strategies and emerging marketplace personalization tactics. Align and drive regional investment recommendations to drive eB2B channel growth.

• Creative Production & Optimization

  Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation. Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.

• Performance Analytics & A/B Testing

  Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels. Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).

• Cross-Functional Alignment

  Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches. Share structured feedback and actionable insights to inform future campaigns and product launches.

• Brand Building & Differentiation

  Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms. Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
• Proven history of successful digital advertising, A/B experimentation, and campaign analytics - strong analytical skills required.
• Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
• Experience managing agency and creative partnerships.
• Excellent communication, project management, and cross-functional leadership skills.
• International marketing experience or sensitivity to global business environments is highly valued.

Why Logitech?

Champion innovation at a global brand renowned for quality and design. Shape how Logitech for Business builds its brand and grows in the evolving eB2B marketplace, with global consistency and local impact. Collaborate across cultures and disciplines - work that is both strategic and hands‑on. Ready to shape the future of B2B ecommerce?

Compensation & Benefits

Compensation: This position offers an annual base salary typically between $ 103,000 and $ 174,000 , depending on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Work Location: This is a hybrid position. The successful candidate is expected to work onsite at our Irvine,CA or San Jose, CA or Camas, WA, Dallas, Texas or Doral, Florida office 2-3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team.

Benefits

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Traditional 401(k) Plans
• Roth 401(k) Plans
• Flexible Spending Accounts
• Employee Share Purchase Plan (ESPP)
• Basic Life Insurance
• Additional Life Insurance
• Disability Coverage
• Adoption Assistance
• Surrogacy Assistance
• Tuition Reimbursement Plan
• Commuter Benefits
• Paid Time Off
• Paid Holidays
• Bereavement Leave
• Paid Parental Leave
• Wellness Programs
• Health Savings Account Plans
• Expert Medical Opinions
• Identity Theft Protection
• Breast Milk Delivery to Nursing Mothers on Business Travel
• Group Legal Plan
• Employee Product Discounts
• Auto Insurance
• Home Insurance
• Pet Insurance

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at [phone] for assistance and we will get back to you as soon as possible.