Global Digital Marketing Manager — Strategy & Growth

Financialnarrative; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Brookfield’s Global Client Group seeks a results-driven Vice President, Digital Marketing Specialist to lead digital marketing initiatives for institutional audiences in New York. You will design and execute a comprehensive digital strategy across websites, email, social media, and paid channels, driving awareness and lead generation.

You will oversee email campaigns, list growth via Salesforce, and website optimization while ensuring compliance with CAN-SPAM, GDPR and firm standards.

Qualifications

• 8+ years of experience in digital and email marketing roles.
• Experience across digital mediums and multi-channel content distribution.
• Proficiency with Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic.
• Knowledge of HTML/CSS.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Strong knowledge of email best practices (deliverability, testing, benchmarking).
• Collaborative and problem-solving mindset.
• Attention to detail and strong organizational skills.

Responsibilities

• Define and implement a digital strategy and roadmap for institutional audiences.
• Oversee digital marketing initiatives across channels including websites, portals, email, social media, and paid media.
• Email: manage calendar, campaigns, A/B tests, and optimization.
• List generation: optimize lists via Salesforce and grow email subscribers.
• Website: optimize content and landing pages for institutional audiences.
• Compliance: ensure CAN-SPAM, GDPR, and firm standards compliance.
• Reporting & analytics: monitor metrics and ROI, provide insights.
• Team leadership: oversee resources, define processes, manage budgets, and coordinate with partners across the organization.

Skills

Digital marketing

Email marketing

Leadership

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce

Pardot

HubSpot

Google Analytics

Cvent

Seismic

Job description

Brookfield’s Global Client Group seeks a results-driven Vice President, Digital Marketing Specialist to lead digital marketing initiatives for institutional audiences in New York. You will design and execute a comprehensive digital strategy across websites, email, social media, and paid channels, driving awareness and lead generation.

You will oversee email campaigns, list growth via Salesforce, and website optimization while ensuring compliance with CAN-SPAM, GDPR and firm standards.