Global Digital Marketing Manager

Bitsight; Boston (MA); On-site; USD 88,000 - 110,000; Full time

Job summary

Bitsight is seeking a data-driven Digital Marketing Manager to lead global paid media and content syndication programs. You will translate business priorities into programs that generate qualified demand and drive revenue growth, overseeing Ryze AI, 6Sense, and syndication partnerships.

You will collaborate across Marketing, Sales, and Operations to optimize targeting, conversion, and pipeline impact using analytics-driven decisions and AI-powered tools.

Qualifications

• 5+ years of experience managing paid media campaigns at scale in B2B environments.
• Hands-on experience with Ryze AI or similar paid search platforms; 6Sense experience valued.
• Proven expertise in content syndication program management and lead ROI tracking.
• Advanced analytics skills: pull, analyze, and visualize performance data (Excel/GA/Looker).
• Campaign optimization with data-driven decision making to improve ROI and conversions.

Responsibilities

• Design, execute, and optimize paid search campaigns using Ryze AI to maximize conversions and ROI.
• Oversee display campaigns via 6Sense with ABM data and intent signals for target accounts.
• Build and manage content syndication partnerships; negotiate terms and track ROI.
• Establish KPIs, create dashboards, and provide monthly performance reporting to leadership.
• Forecast budgets, monitor spend, and allocate resources to high-performing initiatives.
• Collaborate with field marketing, campaigns, operations, creative, and web teams to ensure alignment.

Skills

Paid media management

B2B marketing

Analytics & reporting

ABM strategy

Cross-functional collaboration

Tools

Ryze AI

6Sense

Google Analytics

Looker

Excel

HubSpot

Job description

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.We invented the cyber ratings industry in 2011Over 3500 customers trust BitsightOver 600 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remoteAbout the RoleBitsight is seeking a data-driven Digital Marketing Manager to lead and optimize our global paid media and content syndication programs. This role will be responsible for translating business priorities, integrated campaign strategies, and audience insights into programs that generate qualified demand, engage target accounts, and contribute directly to revenue growth.This role will oversee paid search programs managed through Ryze AI, account-based display advertising through 6sense, and global content syndication programs. You will combine strategic channel leadership with hands-on execution, using performance data and AI-powered tools to continuously improve targeting, conversion, cost efficiency, and pipeline impact.The ideal candidate understands B2B buying journeys, account-based marketing, and demand generation within a complex enterprise sales environment. They are comfortable managing multiple vendors and platforms, interpreting funnel data, and partnering across Marketing Field Campaigns, Marketing Operations, Web, Creative, and Sales teams.Key ResponsibilitiesPaid Search Management (Ryze AI): Design, execute, and optimize paid search campaigns using Ryze AI. Manage keywords, bidding strategies, ad creative, and landing pages to maximize conversion rates and ROI. Monitor campaign performance metrics and continuously test to improve efficiency and optimize for new pipeline generation.Display Advertising (6Sense): Oversee display campaigns using 6Sense, leveraging account-based marketing data and intent signals to reach target accounts. Manage creative variations, audience segments, and budget allocation across display channels to support pipeline generation.Content Syndication Programs: Build and manage content syndication partnerships to amplify reach and generate qualified leads. Select syndication platforms, negotiate terms, manage content distribution, and track lead quality and ROI.Performance Optimization: Establish KPIs, build dashboards, and conduct regular performance analysis across all paid channels. Provide monthly reporting to leadership and recommend strategic adjustments based on data insights.Budget Management: Manage allocated budget across paid search, display, and syndication channels. Forecast spending, track ROI, and allocate resources to highest-performing initiatives.Team Collaboration: Work closely with field marketing, global campaigns, marketing operations, creative, and web marketing teams to ensure consistent messaging and alignment on campaign objectives and lead quality standards.Tools & Systems: Maintain fluency with marketing technology stack, including Ryze AI, 6Sense, analytics platforms, and CRM integrations. Continuously evaluate new tools and platforms to enhance program effectiveness.Required Qualifications5+ years of experience managing paid media campaigns at scale, with demonstrated expertise across search, display, and/or programmatic advertisingHands-on experience with Ryze AI or similar paid search platforms; 6Sense or comparable account-based marketing/intent data platforms highly valuedProven expertise in content syndication program management (partner selection, ROI tracking, lead quality management)Advanced analytics skills: Strong ability to pull, analyze, and visualize performance data; experience with Excel, Google Analytics, Looker, or similar toolsCampaign optimization acumen: Demonstrated success improving campaign efficiency, conversion rates, and ROI through testing and data-driven decisionsB2B marketing background: Experience in B2B demand generation, lead management, or similar environments preferredStrong communication skills: Ability to present insights and recommendations to senior leadership; clear documentation of processes and performancePreferred QualificationsGoogle Ads and Display certifications (or equivalent platform certifications)Experience with marketing automation platforms (HubSpot, Marketo, Pardot)Familiarity with account-based marketing (ABM) strategies and executionBackground in growth-focused or startup environmentsExperience collaborating with sales teams to align on lead quality and SLA metricsWhat We're Looking ForStrategic thinker who balances short-term performance goals with long-term channel optimizationDetail-oriented with strong project management and organizational skillsData-driven decision maker who can translate numbers into actionable insightsSelf-starter who takes ownership and demonstrates initiative to improve programsCollaborative partner who works effectively across marketing, sales, and operations teamsContinuous learner who stays current on platform updates, best practices, and emerging advertising channelsBelonging & Inclusion. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [e-mail]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.This role uses AI-assisted transcription during the interview process. All hiring decisions are made by our recruitment team.Additional Information for United States of America Applicants:Bitsight is committed to compliance with all fair employment practices regarding citizenship and immigration status.Bitsight will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Qualified applicants with criminal histories will be considered for employment consistent with applicable law.This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.The anticipated hiring base salary range for this position is US$88,000 to $109,500 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.