Global Digital Marketing Lead

HireTalent; Beaverton (OR); Hybrid; USD 120,000 - 180,000; Full time

Job summary

HireTalent in Beaverton, Oregon seeks a Global Digital Marketing Lead (Basketball/Sneakers) for a 10-month contract. You will steer digital and social marketing strategy for a premium basketball and sneaker brand within a global sportswear company, with a hybrid work setup.

You will lead global digital marketing across launches and brand moments, build consumer journeys, partner with brand, creative and regional teams, and analyze performance to drive data-informed decisions.

Qualifications

• 5+ years of experience in Digital Marketing, Brand Marketing, Integrated Marketing, or E-commerce.
• Strong knowledge of basketball culture, sneaker culture, and consumer trends.
• Experience supporting product launches and seasonal brand storytelling.
• Proven ability to manage multiple stakeholders and workstreams.
• Advanced presentation and communication skills.

Responsibilities

• Lead global digital marketing strategy across basketball, product launches, and key brand moments
• Build consumer journeys across digital, social, content, and e-commerce platforms
• Partner with brand, creative, communications, and regional marketing teams
• Develop launch strategies, campaign briefs, and digital ecosystem plans
• Analyze performance and provide data-driven recommendations

Skills

Digital marketing

Brand marketing

Integrated marketing

E-commerce

Stakeholder management

Keynote

Job description

Job Title: Global Digital Marketing Lead (Basketball/Sneakers)

Location: Beaverton, OR area (Hybrid preferred; remote considered)

Duration: 10-month contract

We're seeking a Global Digital Marketing Lead to drive digital and social marketing strategy for a premium basketball and sneaker business within a global sportswear brand.

What You'll Do:

• Lead global digital marketing strategy across basketball, product launches, and key brand moments
• Build consumer journeys across digital, social, content, and e-commerce platforms
• Partner with brand, creative, communications, and regional marketing teams
• Develop launch strategies, campaign briefs, and digital ecosystem plans
• Analyze performance and provide data-driven recommendations

What We're Looking For:

• 5+ years of experience in Digital Marketing, Brand Marketing, Integrated Marketing, or E-commerce
• Strong understanding of basketball culture, sneaker culture, and consumer trends
• Experience supporting product launches and seasonal brand storytelling
• Proven ability to manage multiple stakeholders and workstreams
• Advanced Keynote skills
• Strong communication and presentation abilities

Ideal Candidate:

Passion for basketball and sneaker culture

Strategic digital marketer and storyteller

Experience with social, e-commerce, and digital ecosystems

Thrives in fast-paced, matrixed environments