Global Digital Content Strategist, Audience-Led & SEO

EY; Minneapolis (MN); Hybrid; USD 100,000 - 187,000; Full time

Benefits offered by this job

Hybrid work model

Medical and dental coverage

401(k) pension

Paid time off options

Job summary

EY is evolving how it plans and activates digital content to support a connected, audience-led marketing strategy. As Digital Content Strategist, you will translate EY's priorities into engaging content experiences, optimized for search and AI discoverability, aligned with the EY brand to drive measurable engagement and business impact.

You will edit, optimize, activate and measure content for EY's global website, partnering with marketers worldwide to meet digital strategy, editorial criteria

Qualifications

• 7+ years creating outstanding digital experiences for audiences.
• Excellent US English written and verbal communication.
• Strong SEO and LLM discoverability knowledge.
• Experience navigating a highly matrixed global org.
• Strong project and time management abilities.

Responsibilities

• Edit, optimize, and measure content and campaigns for the global website.
• Partner with marketers worldwide to deliver content meeting strategy and objectives.
• Contribute to planning and strategy across the digital channels ecosystem.

Skills

Stakeholder management

Digital content strategy

SEO & AI discoverability

Content governance

Editing & copywriting

Measurement & analytics

Cross-functional collaboration

Project and time management

Job description

EY is evolving how it plans and activates digital content to support a connected, audience-led marketing strategy. As Digital Content Strategist, you will translate EY's priorities into engaging content experiences, optimized for search and AI discoverability, aligned with the EY brand to drive measurable engagement and business impact.

You will edit, optimize, activate and measure content for EY's global website, partnering with marketers worldwide to meet digital strategy, editorial criteria