Global Destination Marketing Lead

Metropolitan Detroit Convention & Visitors; Detroit (MI); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Paid holidays

PTO referral bonus

PTO days

Job summary

Metropolitan Detroit Convention & Visitors Bureau seeks an International Tourism Manager to boost international visitation and awareness of Metro Detroit. You will collaborate with travel trade partners, rep firms, and hospitality partners to expand Detroit in international itineraries and campaigns.

The role requires 4–6 years in marketing or tourism, a strong global-market mindset, and willingness to travel internationally. Hybrid work with some in-office Detroit days is available.

Qualifications

• Bachelor’s degree in Marketing, International Business, or related field
• 4-6 years of experience in marketing, international marketing, or destination tourism marketing
• Proven success in developing and executing marketing strategies
• Strong understanding of global travel markets and cultural nuances
• Proficiency in digital marketing tools and analytics platforms
• Willingness and ability to travel internationally
• Valid Michigan driver’s license and passport

Responsibilities

• Develop product in markets by working with the travel trade to get Detroit into international itineraries
• Execute tour operator campaigns and monitor ROI
• Provide input on creative tailored to different international audiences
• Travel overseas to major tradeshows, events, and project-based work
• Host familiarization tours in market to showcase Detroit’s assets
• Maintain client records in Visit Detroit’s CRM system
• Collaborate with international rep firms to maximize Visit Detroit’s investment
• Develop receptive product with area hotels and operators
• Embed diversity, equity, and inclusion into company culture and operations

Skills

Marketing strategy

International marketing

Digital marketing

Analytics platforms

Travel planning

Communication skills

Education

Bachelor’s degree in Marketing, International Business, or related field

Tools

CRM systems

Google Analytics

Job description

Metropolitan Detroit Convention & Visitors Bureau seeks an International Tourism Manager to boost international visitation and awareness of Metro Detroit. You will collaborate with travel trade partners, rep firms, and hospitality partners to expand Detroit in international itineraries and campaigns.

The role requires 4–6 years in marketing or tourism, a strong global-market mindset, and willingness to travel internationally. Hybrid work with some in-office Detroit days is available.