Global Customer Research Analyst

General Motors; Warren (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

General Motors in Warren, MI, is seeking a Market Research professional to gather, analyze, and synthesize customer insights to inform internal decisions. The role emphasizes driving the “why” and implications from data, with collaboration across Brand, Product, Marketing, Planning, Engineering, and Design teams.

The position requires a Bachelor’s degree and 2–3 years of market research experience, plus strong analytics and communication skills.

Qualifications

• Bachelor's degree required.
• 2-3 years of Market Research or related work experience.
• Willingness to ask questions, take initiative and be resourceful.
• Confidence to guide internal clients through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative team environment.
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
• Excellent interpersonal skills and ability to work well with cross-functional teams.
• Outstanding organizational/project management skills with attention to details
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership.
• Proficient in the use of Google Workspaces
• Understand the principles of AI, Glean, or Copilot and use cases in Market Research.

Responsibilities

• Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
• Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
• Assist research manager in framing the specific learning objectives of the internal client for primary research.
• Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
• Develop quantitative questionnaires and qualitative discussion guides.
• Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
• Identify key insights from data analysis.
• Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
• Build the required purchasing documents and monitor supplier invoices.
• Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Skills

Questioning

Initiative

Collaboration

Critical thinking

Interpersonal skills

Project management

Communication (written & verbal)

Google Workspace

AI awareness (Glean, Copilot)

Education

Bachelor's Degree

Tools

Qualtrics

UserTesting

Statistics concepts

Job description

Job Description

Work Arrangement

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.

The Role

Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the "Why's" and identify "Implications" of the data.

What You'll Do

• Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
• Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
• Assist research manager in framing the specific learning objectives of the internal client for primary research.
• Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
• Develop quantitative questionnaires and qualitative discussion guides.
• Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
• Identify key insights from data analysis.
• Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
• Build the required purchasing documents and monitor supplier invoices.
• Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Your Skills & Abilities (Required Qualifications)

• Bachelor's Degree
• 2-3 years of Market Research or related work experience
• Willingness to ask questions, take initiative and be resourceful.
• Confidence to help guide internal clients through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative team environment.
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
• Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
• Outstanding organizational/project management skills with attention to details
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership.
• Proficient in the use of Google Workspaces
• Understand the principles of AI, Glean, or Copilot and use cases in Market Research.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Advanced degree or marketing research related certifications
• Experience using UserTesting and Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
• Familiarity with statistical concepts and applications
• Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week (or other frequency dictated by their manager). The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we’re looking out for your well-being-at work and at home - so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.