Global CRM Operations Manager

specialized; United States; On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Health insurance

Health Savings Account (HSA) with empp

Dental and Vision plans

401(k) Company Matching up to $5,000

Life, AD&D, Short-Term & Long-Term Dis

Employee Assistance Program

Generous vacation, sick days, holidays

Career Development & Degree Assistance

Fitness & Wellness Reimbursement

Pro-Deal Discounts

Job summary

Specialized is seeking a Global CRM Operations Manager in Morgan Hill, CA to drive multi-channel campaigns across email, SMS, WhatsApp, and push notifications. You’ll own end-to-end execution, ensure on-time delivery, and maintain brand and data privacy standards while collaborating with analytics, engineering, and regional teams.

The role emphasizes scaling automation, optimizing customer journeys, and delivering engaging experiences to riders and retailers worldwide.

Qualifications

• 3–5 years in CRM, lifecycle marketing, email marketing, or digital campaign production.
• Hands-on experience with CRM or marketing automation platform; Klaviyo experience preferred.
• Strong project management and organizational skills with excellent attention to detail.
• Experience collaborating across creative, engineering, analytics, and cross-functional teams.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Responsibilities

• Own the production and execution of CRM campaigns across email, SMS, WhatsApp, and push notifications.
• Manage campaign timelines, assets, approvals, QA, and deployment for on-time, high-quality delivery.
• Build and configure campaigns within Klaviyo and other marketing automation platforms.
• Coordinate with CRM strategy, creative, copy, analytics, engineering, and regional teams from brief to launch.
• Oversee briefing, feedback, approvals, and final sign-off with clear objectives and success metrics.
• Perform rigorous QA across messaging, links, personalization, targeting, segmentation, and rendering.

Skills

CRM campaign management

Project management

Cross-functional collaboration

Attention to detail

Personalization & segmentation

Email marketing

HTML/CSS basics

Tools

Klaviyo

Job description

Global CRM Operations Manager Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!

Do you thrive on bringing complex campaigns to life and making sure every detail lands exactly as intended? Are you energized by working across creative, analytics, engineering, and regional teams to turn CRM strategy into seamless customer experiences? Are you ready to help shape how we connect with riders and retailers around the world?

Specialized is looking for a highly organized, collaborative CRM professional to drive campaign execution across email, SMS, WhatsApp, and push notifications. Based in Morgan Hill, CA, this role will work closely with Rider Promise and key cross-functional partners to deliver exceptional campaigns while helping us scale automation, optimize customer journeys, and create stronger engagement with our riders and retailers.

HOW YOU'LL MAKE A DIFFERENCE

• Own the production and execution of CRM campaigns for riders and retailers across email, SMS, WhatsApp, and push notifications.
• Manage campaign timelines, assets, approvals, QA, and deployment to ensure on-time, high-quality delivery.
• Build and configure campaigns within CRM and marketing automation platforms such as Klaviyo.
• Act as a key point of contact across CRM strategy, creative, copy, analytics, engineering, and regional teams to keep campaigns moving smoothly from brief through launch.
• Coordinate campaign briefing, feedback, approvals, and final sign-off while ensuring alignment on objectives, targeting, and success metrics.
• Perform rigorous QA across messaging, links, personalization, targeting, segmentation, and rendering across devices.
• Ensure campaigns follow brand standards, legal requirements, data privacy regulations, and CRM best practices, including GDPR, CAN-SPAM, and opt-in requirements.
• Partner with analytics teams to track campaign performance, identify insights or issues, and support ongoing optimization.
• Support A/B testing and experimentation by building campaign variants and documenting results and learnings.
• Manage CRM calendars, workflows, production checklists, campaign documentation, and best practices.
• Identify opportunities to improve processes and increase the efficiency, accuracy, and scalability of CRM execution.
• Support new tools, lifecycle initiatives, and operational rollouts as the CRM program continues to evolve.

WHAT YOU NEED TO WIN

• 3-5 years of experience in CRM, lifecycle marketing, email marketing, or digital campaign production.
• Hands-on experience with a CRM or marketing automation platform; Klaviyo experience is preferred.
• Strong project management and organizational skills with excellent attention to detail.
• Experience collaborating across creative, engineering, analytics, and other cross-functional teams.
• Ability to manage multiple priorities and deadlines in a fast-paced environment while maintaining a high standard of accuracy.
• Experience with personalization, segmentation, and dynamic content.
• Familiarity with accessibility standards, email deliverability, data privacy, and CRM compliance best practices.
• Basic HTML and CSS knowledge for email troubleshooting.
• Experience supporting global or multi-market CRM programs is preferred.
• A customer-first mindset and a drive to improve the rider and retailer experience through thoughtful, well-executed communication.

Tell Me More

• Compensation: $97,000 to $133,000 annually
• Competitive pay with annual performance-based reviews for continued growth and recognition
• Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
• Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
• Dental and Vision plans
• 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
• Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
• Employee Assistance Program that provides access to individualized mental well-being care
• Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
• 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
• Up to $9,000 annually in Career Development & Degree Assistance
• Up to $250 annually in Fitness & Wellness Reimbursement
• Industry Pro-Deal Discounts and Perks

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workfo