Global CRM Intelligence & Insights Director

Pfizer; Elkview (WV); Hybrid; USD 177,000 - 294,000; Full time

Job summary

Pfizer seeks a Director of International CRM Intelligence & Insights Strategy to turn data into decisioning, guiding engagement across global markets and priority brands. You will shape CRM strategy with AI-enabled measurement, segmentation and dashboards, partnering with analytics, data and marketing teams to drive measurable impact.

The role emphasizes governance, cross-functional collaboration and a strong executive presence, with occasional travel and hybrid work arrangements to support

Qualifications

• Bachelor's degree with 10+ years of relevant experience.
• Proficiency with customer analytics platforms and strong SQL.
• AI fluency and ML approaches for CRM audiences.
• Experience turning data into decisions and commercial recommendations.
• Experience scaling international analytics capabilities.
• Knowledge of data governance and privacy considerations.
• Strong interpersonal skills and executive-level presence.

Responsibilities

• Translate customer, campaign and market data into clear, action-oriented CRM recommendations.
• Lead predictive and diagnostic analytics for CRM effectiveness and AI-enabled insights.
• Define data quality, segmentation and audience attributes for personalization at scale.
• Develop reusable AI prompts and analytical assets for self-service insights.
• Maintain CRM dashboards and self-service reporting across priority markets.

Skills

Customer analytics

SQL proficiency

AI fluency

Machine learning for CRM

Executive presence

Cross-functional collaboration

English fluency

Education

Bachelor's degree

Masters degree

Tools

Adobe Analytics

Google Analytics

Salesforce CDP / Data Cloud

Salesforce Marketing Cloud

Job description

Pfizer seeks a Director of International CRM Intelligence & Insights Strategy to turn data into decisioning, guiding engagement across global markets and priority brands. You will shape CRM strategy with AI-enabled measurement, segmentation and dashboards, partnering with analytics, data and marketing teams to drive measurable impact.

The role emphasizes governance, cross-functional collaboration and a strong executive presence, with occasional travel and hybrid work arrangements to support