Global Creative Strategy & Research Lead

Sony Pictures Entertainment; United States; On-site; USD 93,000 - 121,000; Full time

Job summary

Sony Pictures Entertainment seeks a seasoned Global Research lead to guide quantitative and qualitative studies for high-profile theatrical releases. You will translate insights into strategic recommendations, manage cross-functional initiatives, and mentor junior team members across international markets.

You will partner with senior leaders to shape research strategy, oversee vendors, and ensure rigorous methodologies, while staying ahead of trends to inform marketing investments.

Qualifications

• Bachelor’s degree required.
• 5+ years of relevant experience in market research, consumer insights, strategy, or entertainment research.
• Deep expertise in quantitative and qualitative research methodologies, including advertising testing, brand positioning, audience segmentation, tracking, and focus groups.
• Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders.
• Excellent strategic thinking with the ability to translate research into actionable business recommendations.
• Strong presentation and executive communication skills with experience presenting to senior leadership.
• Experience managing research vendors and project budgets.
• Experience leveraging AI-enabled tools and emerging technologies to enhance research and decision-making.
• Advanced analytical capabilities; proficiency with Excel, PowerPoint, survey platforms, and Tableau.
• Strong leadership, mentoring, organizational, and project management skills.

Responsibilities

• Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases, serving as the primary research lead or support on assigned titles.
• Partner with Vice Presidents and Co-Heads on the Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
• Provide strategic recommendations by synthesizing survey results, testing, tracking, trends, and insights into cohesive title strategies.
• Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks with high analytical rigor.
• Coordinate localization of creative materials for research stimulus as needed.
• Present findings and strategic recommendations to senior marketing leadership and global stakeholders, influencing campaign direction and investment decisions.
• Manage relationships with external research vendors, ensuring quality, timelines, budgets, and process improvement.
• Identify emerging audience, consumer, and marketplace trends and propose new research approaches and opportunities.
• Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting.
• Attend focus groups and communicate findings; some domestic/international travel may be required.
• Develop scalable reporting templates, best practices, and knowledge-sharing resources for the department.
• Coach and mentor junior analysts and coordinate work with support staff.
• Lead or contribute to department-wide strategic initiatives and special projects.

Skills

Quantitative research

Qualitative research

Advertising testing

Brand positioning

Audience segmentation

Tracking

Focus groups

Vendor management

Tableau

Excel

Education

Bachelor’s degree

Advanced degree preferred

Tools

Excel

PowerPoint

Tableau

SPSS

Survey platforms

Job description

Sony Pictures Entertainment seeks a seasoned Global Research lead to guide quantitative and qualitative studies for high-profile theatrical releases. You will translate insights into strategic recommendations, manage cross-functional initiatives, and mentor junior team members across international markets.

You will partner with senior leaders to shape research strategy, oversee vendors, and ensure rigorous methodologies, while staying ahead of trends to inform marketing investments.