Global Conferences & Events Lead

US001 Graduate Management Admission Council; Reston (VA); Hybrid; USD 82,000 - 105,000; Full time

Job summary

Graduate Management Admission Council seeks an experienced Manager, Conferences and Events to oversee global conferences, events, and webinars for graduate management professionals. You will lead end-to-end planning, execution, and post-event evaluation while driving attendee engagement and revenue growth.

The role emphasizes data-driven engagement, cross-functional collaboration, and the adoption of AI-driven solutions to streamline processes and improve outcomes within a hybrid work

Qualifications

• Bachelor’s degree in marketing, communication, event planning, or related field; or equivalent combination of education, skills, and experience.
• 3-5 years’ conference or professional development experience.
• Ability to travel, domestically and internationally, ~30 days per year.
• Demonstrated experience leading complex cross-functional projects and managing multiple concurrent initiatives.
• Exceptional organizational, project planning, presentation, and time management skills.
• Ability to work independently with minimal supervision and in a team setting; cross-functional collaboration.

Responsibilities

• Design and optimize the end-to-end participant experience and customer service lifecycle, including registration processes, customer support frameworks, and service standards to enhance engagement and satisfaction.
• Oversee the development and management of event registration processes and attendee-facing systems across conferences and events programs, ensuring consistent, engaging, and user-centered experience.
• Lead the development and execution of integrated marketing, communications, and promotional strategies for conferences, events, and professional development programs, ensuring alignment with organizational messaging, audience needs, and business objectives.
• Apply marketing and promotional best practices to drive awareness, engagement, and participation, including audience segmentation and persona development, channel strategy, audience-centric content creation, and digital marketing.
• Optimize SEO and SEM performance, web content, and user experience; manage lead generation and campaign performance measurement, applying continuous optimization based on data-driven insights.
• Manage end-to-end operational planning and logistics for assigned conferences and events (virtual or in-person), including registration and marketing management, educational programming delivery, technology and audiovisual coordination, catering, attendee communications, vendor management, etc.
• Collaborate with the Director, Conferences & Events, volunteers, subject matter experts, internal stakeholders, and external vendors to develop high-quality conference and event programming (virtual or in-person); moderate programming as necessary.

Skills

Project management

Analytical skills

Communication

Multitasking

MS Office

Education

Bachelor’s degree or equivalent

Tools

Cvent

GSA

Trello

SharePoint

Power BI

Zoom

Job description

Graduate Management Admission Council seeks an experienced Manager, Conferences and Events to oversee global conferences, events, and webinars for graduate management professionals. You will lead end-to-end planning, execution, and post-event evaluation while driving attendee engagement and revenue growth.

The role emphasizes data-driven engagement, cross-functional collaboration, and the adoption of AI-driven solutions to streamline processes and improve outcomes within a hybrid work