Global CMO: B2B Tech Marketing & Brand Transformation

Delta Intelligent Building Technologies (Canada) Inc.; United States; Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work option

Flexible hours

Vacation and personal development

Training and education support

Health and wellness benefits

Travel opportunities

Job summary

Delta Intelligent Building Technologies (Canada) Inc. seeks a Chief Marketing Officer to lead global marketing strategy for its smart building solutions.

The role aligns marketing with business growth and oversees brand, demand generation, and market intelligence across regions. Reporting to the executive team, you will drive transformation, oversee digital channels and partnerships, and build a high-performing, globally dispersed marketing organization with extensive travel.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred.
• At least 15 years of marketing experience, including 8 years in senior leadership roles within complex B2B technology organizations.
• Demonstrated success leading brand integration, rebranding, or marketing transformation.
• Experience in building automation, HVAC controls, commercial lighting, electronic security, energy management, or a related field.
• Proven experience supporting indirect sales channels, including distributors, systems integrators, wholesalers, and representatives.
• Strong knowledge of digital marketing, marketing technology, CRM, marketing automation, and B2B go-to-market strategy.
• Excellent strategic, analytical, communication, and stakeholder-management skills, with the ability to translate complex technology into clear customer value.
• Global or multi-region leadership experience; experience in North American and European markets is an asset.

Responsibilities

• Set the global marketing strategy, roadmap, budget, and performance measures in support of business goals.
• Lead the transition to a cohesive brand architecture while protecting customer loyalty and the value of existing brands.
• Direct global marketing functions, including brand, product marketing, communications, digital, partner marketing, events, and market intelligence.
• Develop demand generation and partner programs that contribute to qualified leads, pipeline, revenue, and market growth.
• Work with Sales to align go-to-market strategies and strengthen support for distributors, systems integrators, wholesalers, and representatives.
• Partner with Product Management and Engineering on product positioning, launches, pricing input, and lifecycle communications.
• Oversee digital channels, marketing automation, CRM integration, public relations, thought leadership, and industry engagement.
• Build marketing programs for key markets and verticals, including commercial offices, healthcare, education, data centers, and hospitality.
• Harmonize marketing processes, tools, content, and corporate identity across the Products Group.
• Lead, develop, and retain a high-performing global marketing team, building a culture of accountability, collaboration, and innovation.
• Identify and manage risks related to brand and organizational integration, including impacts on customers and partners.
• Represent the business internally and externally and communicate marketing strategy, performance, and progress.

Skills

Strategic leadership

B2B marketing

Brand management

Stakeholder management

Global marketing

Analytical skills

Communication

Go-to-market strategy

Education

Bachelor’s degree in Marketing or related field

MBA (preferred)

Tools

CRM platforms

Marketing automation

Digital marketing platforms

Job description

Delta Intelligent Building Technologies (Canada) Inc. seeks a Chief Marketing Officer to lead global marketing strategy for its smart building solutions.

The role aligns marketing with business growth and oversees brand, demand generation, and market intelligence across regions. Reporting to the executive team, you will drive transformation, oversee digital channels and partnerships, and build a high-performing, globally dispersed marketing organization with extensive travel.