Global Career Choice Marketing Lead

Amazon; Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon is seeking a Sr. Marketing Manager to own the Career Choice content, communications, and global campaigns.

This role reports to the Director of Career Choice in Seattle, WA, and will build messaging pillars and coordinate with PR, AXU, and country teams to ensure consistent storytelling. You will develop marketing materials for external employer partners and drive external visibility across media, social, events, and partner channels.

Qualifications

• 7+ years of marketing, communications, or content strategy experience
• 5+ years of leading global or multi-market marketing campaigns
• Experience building and managing narrative and messaging frameworks
• Experience coordinating across multiple stakeholder groups (PR, policy, brand, program teams)
• Experience creating content for both internal and external audiences at scale
• Strong written and oral communication skills, including executive-level presentations
• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Responsibilities

• Own and maintain the global Career Choice narrative, messaging pillars, and positioning
• Create and curate success stories globally across internal and external channels
• Lead global marketing campaigns for program launches, enhancements, and country expansions
• Build and manage a global content calendar and distribution strategy
• Set and enforce content and communications guardrails across all Career Choice marketing
• Coordinate with PR on media strategy, press releases, and spokesperson preparation
• Partner with AXU to ensure Career Choice stories ladder into the Together at Amazon Grow Pillar narrative
• Sync with the Program Team to prevent campaign overlap and ensure consistent associate-facing communications
• Create marketing materials and success stories for external employer partners
• Produce job transition success stories that link Career Choice graduates with career outcomes
• Drive external visibility across media, social, events, conferences, and partner channels
• Track and report on content performance, media coverage, and external visibility KPIs
• Manage approval workflows and review all external-facing Career Choice content

Skills

Marketing leadership

Global campaigns

Narrative and messaging frameworks

Cross-stakeholder coordination

Executive-level presentations

Content creation for internal/external

Data-driven optimization

Excel/Tableau

Tools

Excel/Tableau

Job description

Amazon is seeking a Sr. Marketing Manager to own the Career Choice content, communications, and global campaigns.

This role reports to the Director of Career Choice in Seattle, WA, and will build messaging pillars and coordinate with PR, AXU, and country teams to ensure consistent storytelling. You will develop marketing materials for external employer partners and drive external visibility across media, social, events, and partner channels.