Global Campaigns Marketing Specialist

JLG Industries; Frederick (MD); On-site; USD 58,000 - 90,000; Full time

Job summary

JLG Industries, a leading Oshkosh company, is seeking a Marketing Specialist to support the Marketing team. You will help develop marketing plans, create business-building activities, and produce content with internal and external teams, including brand and product advertising and consumer research projects.

The role focuses on marketing plan execution, multi-media campaigns, events support, and content collaboration across channels, with a strong emphasis on measuring performance and KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
• Two (2) to Four (4) years of relevant experience.
• Ability to travel up to 15% of the time.

Responsibilities

• Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
• Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
• Manage multiple projects with competing and conflicting timelines and priorities.
• Collaborate on company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
• Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution.
• Prepares reports to track media activity, KPIs and other metrics that measure progress.

Skills

Strong writing and editing skills

Graphic design experience

Relationships with US media outlets

Education

Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field

Job description

JLG Industries, a leading Oshkosh company, is seeking a Marketing Specialist to support the Marketing team. You will help develop marketing plans, create business-building activities, and produce content with internal and external teams, including brand and product advertising and consumer research projects.

The role focuses on marketing plan execution, multi-media campaigns, events support, and content collaboration across channels, with a strong emphasis on measuring performance and KPIs.