Global Builder Loft Marketing Lead

Amazon; New York (NY); On-site; USD 87,000 - 152,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services is seeking a Marketing Manager for the Global Builder Lofts, Developer Experience, to own end‑to‑end strategy and the digital presence of the AWS Builder Loft program. You will drive awareness and audience growth through data‑driven campaigns, compelling content, and a seamless blend of physical events with digital engagement.

You will lead cross‑functional work across PR, community, events, and product teams worldwide, creating scalable playbooks and localization where

Qualifications

• 5+ years of professional non‑internship marketing experience.
• Experience building, executing and scaling cross‑functional programs or marketing campaigns.
• Experience designing and producing content for a technical audience such as software engineers, system administrators, or IT professionals.
• Experience analyzing digital marketing campaigns and data trends to optimize outcomes.
• Experience managing event registration or marketing automation platforms (e.g., Cvent, Marketo, HubSpot).

Responsibilities

• Develop and execute the Loft promotion strategy across email, social, web, and grassroots channels to drive awareness and registrations.
• Manage event registration platforms and ensure seamless data flow to marketing CRMs.
• Own the content calendar for the Builder Loft series and ensure editorial quality.
• Track KPI metrics including registration conversion, open/click rates, social engagement, and web activity.
• Conduct audience analysis to inform programming and outreach decisions.
• Coordinate with PR teams on high‑profile announcements and localization as needed.
• Collaborate cross‑functionally with AWS teams to build scalable marketing playbooks and frameworks.

Skills

Marketing strategy

Cross-functional programs

Content design for tech audience

Campaign analytics

Event marketing & registration

Tools

Cvent

Marketo

HubSpot

Job description

Amazon Web Services is seeking a Marketing Manager for the Global Builder Lofts, Developer Experience, to own end‑to‑end strategy and the digital presence of the AWS Builder Loft program. You will drive awareness and audience growth through data‑driven campaigns, compelling content, and a seamless blend of physical events with digital engagement.

You will lead cross‑functional work across PR, community, events, and product teams worldwide, creating scalable playbooks and localization where