Global Brand Strategy Lead - Hybrid

El Camino Health; San Jose (CA); Hybrid; USD 129,000 - 180,000; Full time

Benefits offered by this job

Medical Coverage

Vision Coverage

401(k) Plans

Paid Time Off

Wellness Programs

Job summary

Logitech is seeking a Lead, Brand Management to drive global brand strategy across diverse products and audiences. You’ll partner with Creative, Corporate Comms, Product, Marketing and Commercial teams to deliver cohesive brand experiences that are instantly recognizable as Logitech.

Based in San Jose, this hybrid role requires 2-3 days on-site weekly and a proven track record in brand leadership within global organizations.

Qualifications

• 10+ years of progressive experience in brand management or leadership within complex, global organizations in both B2C and B2B.
• Proven record of delivering high-impact brand strategy and standards for global brands, and experience with complex portfolios and diverse audiences.
• Expertise in brand architecture, messaging, and positioning, with the ability to inspire teams and align stakeholders.
• Deep understanding of digital, experiential, and traditional brand channels, and how to build and maintain distinctive brand assets, as well as deep understanding of creative.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence at all levels.
• Demonstrated ability to operate in agile, multidisciplinary teams across time zones and cultures.
• High emotional intelligence and a passion for mentorship and team development.
• Be in office 2-3 days/week at our San Jose location.
• Bachelor’s degree in Marketing, Business, Communications or related field.

Responsibilities

• Maintain and evolve brand strategy, architecture, and positioning for diverse audiences and portfolios.
• Lead the creation of long-term brand strategy aligned with business objectives, while inspiring teams and stakeholders to rally around a unified brand vision.
• Develop, maintain, and enforce comprehensive brand guidelines for internal and external use; lead creative processes for foundational brand systems.
• Ensure consistency across digital, social, event, retail, packaging, and product channels.
• Collaborate with key stakeholders to deliver brand initiatives and campaigns; manage relationships with external agencies and partners.
• Establish processes for compliance with brand standards across teams, regions, and business groups.
• Design and deliver education/training for employees and external partners on brand strategy and guidelines.

Skills

Brand management

Brand architecture

Stakeholder influence

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Logitech is seeking a Lead, Brand Management to drive global brand strategy across diverse products and audiences. You’ll partner with Creative, Corporate Comms, Product, Marketing and Commercial teams to deliver cohesive brand experiences that are instantly recognizable as Logitech.

Based in San Jose, this hybrid role requires 2-3 days on-site weekly and a proven track record in brand leadership within global organizations.