Global Brand Social Strategy & Performance Lead

Uber; New York (NY); Hybrid; USD 169,000 - 188,000; Full time

Benefits offered by this job

Annual bonus

Equity award

401(k) plan

Benefits

Job summary

Uber is seeking a Brand Social Manager II in New York to drive global paid social campaigns and transform data into actionable strategy. You will collaborate with regional media, agencies, and analytics teams to scale initiatives while testing and automating for impact.

The role blends performance marketing with brand strategy, requiring a data-forward mindset and comfort adapting to a fast-paced, global environment. Hybrid work with in-office presence is expected.

Qualifications

• 7+ years experience strategizing and executing paid social brand marketing campaigns.
• Hands-on experience with tools such as Ads Manager, Smartly, MMPs (e.g., Appsflyer, Branch).
• Strong planning and organizational skills; able to juggle multiple priorities with attention to detail.
• Advanced proficiency in Excel / Google Sheets.
• Bachelor's degree.

Responsibilities

• Lead full-cycle execution of global brand and direct response paid digital campaigns across paid social channels.
• Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs.
• Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more).
• Serve as a subject matter expert on attribution, measurement, pixel implementation—ensuring Uber remains ahead of industry and platform changes.
• Determine areas of opportunity, build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention.

Skills

Paid social strategy

Campaign optimization

Cross-functional collaboration

Strong analytical skills

Education

Bachelor's degree

Tools

Ads Manager

Smartly

MMPs (Appsflyer/Branch)

Job description

Uber is seeking a Brand Social Manager II in New York to drive global paid social campaigns and transform data into actionable strategy. You will collaborate with regional media, agencies, and analytics teams to scale initiatives while testing and automating for impact.

The role blends performance marketing with brand strategy, requiring a data-forward mindset and comfort adapting to a fast-paced, global environment. Hybrid work with in-office presence is expected.