Global Brand & Sales Enablement Leader

Johnson Outdoors Inc.; Racine (WI); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Competitive base salary with profit‑dr

Paid time off & holidays

Tuition assistance program

Casual, collaborative work environment

401(k) with company match

Job summary

SCUBAPRO, a Johnson Outdoors brand, seeks a Brand & Sales Enablement Manager to lead global trade show strategy, retail merchandising, and brand activations worldwide. You will align brand and sales, guide field marketing, and drive consumer-facing experiences across dealer and retailer channels.

Ideal candidates bring 5+ years in brand or trade marketing, strong cross-functional leadership, and travel readiness for domestic and international events; AI governance experience is a plus.

Qualifications

• Bachelor's degree in marketing, business, sales, or equivalent.
• Minimum of 5 years' experience in brand marketing, trade marketing, or sales enablement.
• Experience managing field marketing teams and executing retail activations.
• Strong understanding of brand strategy, retail marketing, and sales enablement best practices.
• Proven ability to lead cross-functional initiatives and manage field teams.
• Experience planning and executing trade events and retail activations.
• Excellent communication and collaboration across marketing, sales, and creative functions.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Domestic & international travel required for trade shows, retail visits, and field team engagement.
• Strong understanding of AI capabilities, governance, risk, and ethical use.

Responsibilities

• Leads the development and execution of global trade shows, customer events, retail merchandising programs, and POP/POS displays.
• Acts as a strategic integrator between Brand and Sales to ensure alignment on go-to-market plans.
• Provides leadership to Field Marketing Team and coaches field marketing execution.
• Oversees planning and execution of major trade events with Sales and Brand teams.
• Partners cross-functional with Creative, Digital, Brand/Product, and Sales teams to deploy integrated programs.
• Develops KPIs and reporting to evaluate sales enablement and field marketing initiatives.
• Ensures retail and trade marketing align with brand positioning and segmentation strategies.
• Champions AI-first mindset and responsible integration of AI into business strategy and operations.
• Performs other duties as assigned.
• Manages budgets related to trade shows, retail activations, and field marketing initiatives.

Skills

Brand marketing

Trade marketing

Sales enablement

Cross-functional leadership

CRM tools

Microsoft Office

Marketing automation tools

Education

Bachelor's degree in marketing, business, or related field

Tools

CRM systems

Marketing automation tools

Microsoft Office

Job description

SCUBAPRO, a Johnson Outdoors brand, seeks a Brand & Sales Enablement Manager to lead global trade show strategy, retail merchandising, and brand activations worldwide. You will align brand and sales, guide field marketing, and drive consumer-facing experiences across dealer and retailer channels.

Ideal candidates bring 5+ years in brand or trade marketing, strong cross-functional leadership, and travel readiness for domestic and international events; AI governance experience is a plus.