Global Brand & Sales Enablement Lead

Johnson Outdoors; Racine (WI); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid time off

Benefits package

Tuition assistance

401(k) match

Employee discounts

Casual work environment

Job summary

Johnson Outdoors’ SCUBAPRO brand is seeking an innovative Brand & Sales Enablement Manager to lead our global trade show strategy, retail merchandising programs, and brand activations that bring the SCUBAPRO brand to life for retailers, dealers, distributors and consumers around the world.

You will unite Brand and Sales, direct field marketing teams, plan major trade events and POP displays, and collaborate with Creative, Digital and Sales to drive go‑to‑market success while applying AI‑enabled

Qualifications

• Minimum 5 years in brand marketing, trade marketing, or sales enablement.
• Experience leading field marketing teams and executing retail activations.
• Willingness to travel domestically and internationally.

Responsibilities

• Lead planning and execution of global trade shows and customer events.
• Oversee retail merchandising programs, POS/POP displays and in-store experiences.
• Ensure brand consistency across dealer, distributor and retail channels.
• Partner with Creative, Digital, Brand/Product and Sales to deploy integrated marketing programs.
• Develop KPIs and reporting to measure effectiveness of sales enablement and field marketing.

Skills

Global Trade Show Management

Retail Merchandising

POS/POP Display Development

Sales Enablement

Brand Activation

Field Marketing Leadership

Cross-Functional Collaboration

Go-to-Market Strategy

Marketing Analytics

Event Marketing

Education

Bachelor’s degree in marketing, business, sales, or equivalent

Job description

Johnson Outdoors’ SCUBAPRO brand is seeking an innovative Brand & Sales Enablement Manager to lead our global trade show strategy, retail merchandising programs, and brand activations that bring the SCUBAPRO brand to life for retailers, dealers, distributors and consumers around the world.

You will unite Brand and Sales, direct field marketing teams, plan major trade events and POP displays, and collaborate with Creative, Digital and Sales to drive go‑to‑market success while applying AI‑enabled