Global Brand Marketing Lead (Hybrid)

Rotary-; Evanston (IL); Hybrid; USD 131,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401k matching contributions

Generous paid time off

On-site cafeteria and cafe pricing

Flextime work schedules

Transit accessibility close to CTA/Met

Job summary

Rotary International is seeking a senior marketing leader to shape brand strategy, drive global marketing efforts, and guide internal and external communications. The role combines strategy, cross‑functional leadership, and creative execution to raise awareness and engagement across Rotary’s clubs and the public.

The position emphasizes collaboration across divisions, management experience, and a strong grasp of digital and social media campaigns.

Qualifications

• Bachelor’s degree or equivalent experience in marketing communications.
• Excellent marketing communications skills and experience.
• Experience in brand development and implementation.
• 10 years of experience in marketing with 3-5 years in a management position.
• Experience using social media as a marketing tool.
• Effective administrative and relational skills.
• Strong written and verbal and presentation skills.
• Ability to manage multiple priorities.
• Non-English language skills or cross-cultural experience strongly desired.
• Computer literacy necessary; knowledge of Microsoft software suite essential.
• Understanding of digital communications, video production and publications.
• Must be self-organized and detail-minded.

Responsibilities

• Coordinate and lead efforts to build Rotary brand worldwide.
• Direct branding strategy implementation and asset development.
• Develop marketing resources for clubs and districts.
• Coordinate Brand Center and asset tools with internal teams.
• Manage the Global Image campaign and donated PSA opportunities.
• Identify cause-related marketing opportunities with partners.
• Develop and review Rotary’s global outreach plan and execution.
• Create PSA/advertising tools for clubs and campaigns.
• Guide social media and word-of-mouth marketing efforts.
• Coordinate internal marketing across divisions to align with brand strategy.
• Advise on online, print, events and targeted publics marketing.
• Oversee external market research with internal teams.
• Conduct research on trends affecting membership and contributions.
• Manage marketing vendors and media placement.

Skills

Brand strategy

Marketing communications

Social media marketing

Written and verbal communication

Project management

Cross-cultural experience

Microsoft Office

Digital communications

Education

Bachelor’s degree or equivalent in marketing communications

Tools

Microsoft Office Suite

Job description

Rotary International is seeking a senior marketing leader to shape brand strategy, drive global marketing efforts, and guide internal and external communications. The role combines strategy, cross‑functional leadership, and creative execution to raise awareness and engagement across Rotary’s clubs and the public.

The position emphasizes collaboration across divisions, management experience, and a strong grasp of digital and social media campaigns.