Global Integrated Marketing & Campaigns Lead

The Carlyle Group; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Annual discretionary incentive

Job summary

The Carlyle Group seeks a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role orchestrates global campaign strategy, integrating brand, content, and channel activation to drive engagement and measurable impact across priority audiences.

This leader will translate firm strategy into insight-led programs that elevate Carlyle's brand, support capital formation, and strengthen stakeholder engagement worldwide. In-office 4 days per week.

Qualifications

• 12+ years of marketing leadership experience.
• Experience in asset management/private markets or complex B2B environments.
• Proven ability to concept, develop and execute global integrated advertising campaigns.
• Deep expertise in media strategy, planning and performance optimization.

Responsibilities

• Develop and lead global, multi-channel marketing campaigns aligned to firm priorities, fundraising objectives and brand strategy.
• Translate narratives into integrated programs spanning paid, owned, and earned channels.
• Ensure consistent messaging and creative excellence across regions and investment strategies.
• Partner with Brand, Communications and Investment Teams to align ideation with firm positioning.
• Integrate thought leadership and corporate storytelling into cohesive activation strategies.
• Oversee global media planning and strategy across digital, social, programmatic and partnerships.
• Establish KPIs to measure engagement, brand lift and business impact.

Skills

Senior marketing

Global campaigns

Stakeholder mgmt

Cross-functional leadership

Brand development

Media strategy

Budget management

ROI optimization

Private markets

Investor audiences

Education

MBA preferred

Master's in Marketing

Job description

The Carlyle Group seeks a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role orchestrates global campaign strategy, integrating brand, content, and channel activation to drive engagement and measurable impact across priority audiences.

This leader will translate firm strategy into insight-led programs that elevate Carlyle's brand, support capital formation, and strengthen stakeholder engagement worldwide. In-office 4 days per week.