Coordinator, Brand Marketing

Shiseido Company, Limited; New York (NY); Hybrid; USD 30,000 - 55,000; Full time

Benefits offered by this job

Life and Disability Insurance

Paid Volunteer Days

401K with 6% Company Match

Tuition Reimbursement

Job summary

Shiseido Americas seeks a Brand Marketing Coordinator in New York to support marketing programs, product launches, and campaigns across retail, digital, and owned channels in the U.S.

You will partner with the Senior Brand Marketing Manager, coordinate seasonal gift sets, develop creative briefs, analyze market insights, and maintain the marketing calendar to align cross-functional teams.

Qualifications

• Bachelor’s degree in marketing or related field required.
• Up to 2 years’ marketing experience in beauty, retail or luxury environment.
• Strong administrative, analytical, and interpersonal skills.
• Excellent verbal & written communication and presentation skills.
• Ability to manage multiple deadlines with speed and accuracy.

Responsibilities

• Support development and execution of marketing strategies, campaigns, and product launches.
• Partner with Senior Brand Marketing Manager as liaison between Global Brand Holder and cross-functional teams.
• Coordinate local seasonal gift sets and limited-edition initiatives with cross-functional teams.
• Maintain and communicate the marketing calendar for cross-functional alignment on launches and campaigns.
• Assist in development of creative briefs and marketing materials across omnichannel touchpoints.

Skills

Verbal communication

Written communication

Organizational skills

Time management

Analytical skills

Interpersonal skills

Education

Bachelor's degree in marketing or related field

Tools

Excel

PowerPoint

Word

SharePoint

Job description

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Coordinator, Brand Marketing

Date: Aug 18, 2026

Location: New York

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The Brand Marketing Coordinator partners with the Marketing team to develop and execute marketing programs that drive brand objectives, strengthen consumer engagement, and accelerate growth for the Shiseido brand in the prestige beauty market. In this role, you will collaborate cross-functionally to support product launches, integrated marketing campaigns, and key business initiatives that build brand awareness, equity, and sales. You will help ensure consistent and compelling execution across all consumer touchpoints while supporting the seamless delivery of brand experiences across retail, digital, and owned channels in the U.S. market.

WHAT YOU WILL DO

• You will support the development and execution of marketing strategies, campaigns, and new product launches that drive brand awareness, consumer engagement, and market share growth for the Shiseido brand.
• You will partner with the Senior Brand Marketing Manager as a key liaison between Global Brand Holder and cross-functional teams, supporting requests related to product development feedback, seasonal planning, and business performance.
• You will drive the coordination and execution of local seasonal gift sets, gift-with-purchase programs, and limited-edition initiatives, partnering closely with cross-functional teams to ensure timely launch execution.
• You will maintain and communicate the marketing calendar to ensure cross-functional alignment on launches, campaigns, retailer programs, and key deliverables.
• You will manage new product setup and lifecycle maintenance, including item master creation, product extensions, formula updates, packaging revisions, regulatory requirements, and sustainability-driven changes, while facilitating effective communication and alignment across internal stakeholders.
• You will support the development of creative briefs and marketing materials across omnichannel touchpoints, ensuring timely delivery and alignment with brand standards.
• You will collect, analyze, and synthesize competitive, and market insights by leveraging consumer research tools to help support strategic marketing decisions related to product positioning, innovation opportunities, and pricing.
• You will assist with forecasting and launch readiness activities, including SKU planning, POSM coordination, add/delete communication, and partnership with S&OP/NPD to ensure seamless product transitions and minimize inventory risk.
• You will help prepare business analyses, performance reports, and internal presentations that track key KPIs and campaign results while identifying opportunities to optimize future marketing initiatives.
• You will assist in the management and distribution of product assets, images, copy, and launch materials, ensuring consistency with brand guidelines.

Other Responsibilities

• You will support invoice processing to ensure accurate, timely financial management across brand marketing initiatives.
• You will maintain the product closet, including inventory management, product ordering, and sample fulfillment.
• You will coordinate domestic and international shipments, sample requests, and cross-functional product distribution needs.

WHO YOU ARE

• You have a bachelor’s degree in marketing or related field required.
• Ideal candidate will have up to 2 years’ marketing experience in beauty, retail or luxury environment. Related experience in sales, merchandising, events or digital a plus.
• You have exceptional administrative, analytical, and interpersonal skills.
• You are highly motivated, resourceful self-starter who executes with a strong sense of urgency and has ability to manage various deadlines with speed and accuracy.
• You can embrace both big picture thinking and attention to detail with impeccable follow through and time management skills.
• You are extremely organized with a proven ability to multi-task, prioritize and manage complex changing priorities.
• You are proactive, energetic, flexible and positive team-oriented attitude with ability to work with internal cross functional departments or external retailers and agencies.
• You are willing to be hands on with routine store visits, evening global calls, and in-person event preparation and participation.
• You have excellent verbal & written communication and presentation skills.
• You have advanced Excel, PowerPoint, Word and SharePoint skills.
• You have passionate knowledge of current beauty marketing trends, media industry news, competitive marketplace, and retail innovation.

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

• Life and Disability Insurance
• Paid Volunteer Days
• Paid Company Holidays
• 401K with 6% Company Match
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The hourly rate for this position may vary based on geographic location. Pay is based on several factors including knowledge, education, skills, and experience. In addition to base pay, we may offer additional forms of compensation as part of a total compensation package, including a discretionary annual bonus in addition to a full range of benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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