Global Brand Lead, KitchenAid Small Appliances

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Employee discount

Education reimbursement

Fitness programs

Job summary

Whirlpool Corporation’s KitchenAid Small Appliances (KASA) business is seeking a visionary Senior Brand Manager to lead Global Creative Strategy, Category Brand Management, and Master Brand campaigns.

You will steward the KitchenAid Small Appliances brand identity worldwide, serving as the strategic bridge between WOW Studios, Global CCTs, and regional marketing leads across North America, EMEA, LATAM, and APAC.

Qualifications

• Bachelor’s degree required.
• 8+ years of progressive marketing experience including Brand Management, Creative Agency Management, Product Marketing, or Integrated Marketing Communications.
• Proven track record of direct team leadership and talent development.
• Experience managing complex agency/creative relationships with focus on workflow optimization, scoping, and production management. Travel between Benton Harbor, MI and Chicago, IL as required by campaigns & production lifecycles (< 20% broader travel).

Responsibilities

• Lead agency partnerships between KASA Global and WOW Studios, driving process improvements and operational excellence.
• Oversee Global Asset Playbooks delivery across appliance categories to ensure on-time and on-budget assets.
• Provide coaching, mentorship, and career development for a 7-person marketing team.
• Partner with cross-functional leaders to maintain governance and translate consumer insights into strong product messaging.
• Quarterback Master Brand activations and evolution of core platforms like “Make More Than Meals.”
• Oversee global campaign production budgets to ensure efficient marketing spend and ROI.

Skills

Team leadership

Agency management

Brand management

Marketing strategy

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Business Administration, or related field

Job description

Whirlpool Corporation’s KitchenAid Small Appliances (KASA) business is seeking a visionary Senior Brand Manager to lead Global Creative Strategy, Category Brand Management, and Master Brand campaigns.

You will steward the KitchenAid Small Appliances brand identity worldwide, serving as the strategic bridge between WOW Studios, Global CCTs, and regional marketing leads across North America, EMEA, LATAM, and APAC.