Global Brand Director, Golf & Partnerships

Hypebeast; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Hypebeast Ltd., a global contemporary-culture company, seeks a commercially minded Brand Director for Hypegolf to lead brand direction, partnerships and business development. Reporting to the head of Hypebeast Media, you will translate global strategy into locally relevant programs across markets, driving revenue and brand equity.

The role requires hands-on leadership across editorial, creative, events and regional commercial teams, with accountability for budgets, sponsorships and community

Qualifications

• Relevant experience in brand management, business development or commercial leadership within golf, sport, lifestyle, consumer brands or specialist media.
• Demonstrated accountability for revenue, budgets and commercial results.
• First-hand involvement in golf through playing and active engagement with its community is essential.

Responsibilities

• Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets and performance goals.
• Manage business performance, including revenue, profitability and effective use of resources.
• Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
• Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
• Work with regional commercial teams to develop, secure and deliver sponsorships, partnerships and other commercial opportunities.
• Oversee the development and delivery of events, community programmes and brand activations.
• Guide merchandise, collaborations and other consumer offerings alongside internal specialists and external partners.
• Strengthen audience and customer relationships across content, events and commerce.
• Develop relationships with golf brands, courses, venues, players, creators and community leaders.
• Coordinate shared teams and external partners to deliver programmes on time, within budget and to a consistent standard.
• Use insight into golfer needs, cultural developments and market performance to inform decisions.

Skills

Brand management

Business development

Commercial leadership

Golf

Sport

Lifestyle

Consumer brands

Specialist media

Job description

Hypebeast Ltd., a global contemporary-culture company, seeks a commercially minded Brand Director for Hypegolf to lead brand direction, partnerships and business development. Reporting to the head of Hypebeast Media, you will translate global strategy into locally relevant programs across markets, driving revenue and brand equity.

The role requires hands-on leadership across editorial, creative, events and regional commercial teams, with accountability for budgets, sponsorships and community