Brand Director

HYPEBEAST; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Hypegolf, a division of Hypebeast, seeks a commercially minded Brand Director to lead its global brand and business development. You will translate positioning into compelling content, experiences, partnerships and consumer offerings, working with editorial, creative, production and regional commercial teams.

Reporting to the head of Hypebeast Media, you will drive brand consistency across markets, oversee sponsorships, events and activations, and ensure programs align with budgets and growth

Qualifications

• Experience in brand management, business development or commercial leadership in golf, sport, lifestyle, consumer brands or media.
• Accountability for revenue, budgets and commercial results.
• Hands-on understanding of golf culture and community; no handicap required.
• Experience delivering partnerships and consumer-facing programmes across markets, esp. NA and Asia.
• Ability to coordinate across markets and cultures with editorial and commercial teams.
• Strong collaboration with editorial and creative teams while maintaining commercial accountability.

Responsibilities

• Set brand direction and business planning with budgets and targets.
• Manage revenue, profitability and resource use.
• Maintain global brand identity while localizing programmes.
• Develop sponsorships, partnerships and commercial opportunities.
• Oversee events, community programmes and brand activations.
• Guide merchandise and collaborations with partners.
• Strengthen audience relationships across content, events and commerce.
• Build relationships with golf brands, venues, players and creators.
• Coordinate teams and partners to deliver programmes on time and within budget.
• Use golfer insights and market performance to inform decisions.

Skills

Brand management

Business development

Commercial leadership

Revenue accountability

Cross-market collaboration

Project management

Job description

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.

Hypegolf explores golf through the lens of contemporary culture, style and community. We are looking for a commercially minded Brand Director to lead its global brand and business development.

Reporting to the head of Hypebeast Media, you will translate Hypegolf’s positioning into compelling content, experiences, partnerships and consumer offerings. Working with editorial, creative, production and regional commercial teams, you will be accountable for business performance and consistent brand execution across markets.

Responsibilities:

• Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets and performance goals.
• Manage business performance, including revenue, profitability and effective use of resources.
• Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
• Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
• Work with regional commercial teams to develop, secure and deliver sponsorships, partnerships and other commercial opportunities.
• Oversee the development and delivery of events, community programmes and brand activations.
• Guide merchandise, collaborations and other consumer offerings alongside internal specialists and external partners.
• Strengthen audience and customer relationships across content, events and commerce.
• Develop relationships with golf brands, courses, venues, players, creators and community leaders.
• Coordinate shared teams and external partners to deliver programmes on time, within budget and to a consistent standard.
• Use insight into golfer needs, cultural developments and market performance to inform decisions.

Requirements:

• Relevant experience in brand management, business development or commercial leadership within golf, sport, lifestyle, consumer brands or specialist media.
• Demonstrated accountability for revenue, budgets and commercial results.
• First‑hand involvement in golf through playing and active engagement with its community. A practical understanding of the game, golfer needs and contemporary golf culture is essential; no specific handicap is required.
• Demonstrated experience working across markets and cultures, translating global brand direction into locally relevant commercial execution. Experience spanning North America and Asia is strongly preferred.
• Experience developing commercial partnerships and delivering consumer‑facing programmes, events or brand initiatives.
• Strong brand judgment and an understanding of how content, experiences and products contribute to a cohesive brand.
• Ability to collaborate effectively with editorial and creative teams while maintaining commercial accountability.
• Working knowledge of consumer products, retail or e-commerce; merchandise or collaboration experience is an advantage.
• Strong relationship‑building, communication and project management skills.
• A hands‑on approach and the ability to deliver through shared teams and external partners in an entrepreneurial environment.

The expected annual base salary range for this role is between $140,000 to $150,000. The salary range is subject to change and may be amended in the future. Experience, education, relevant skill set, location and other factors are considered when determining the salary offered.

This position is based and located in New York. Candidate must be eligible to work in the US.

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