Global Brand Director, Golf & Lifestyle Partnerships

HYPEBEAST; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Hypegolf, a division of Hypebeast, seeks a commercially minded Brand Director to lead its global brand and business development. You will translate positioning into compelling content, experiences, partnerships and consumer offerings, working with editorial, creative, production and regional commercial teams.

Reporting to the head of Hypebeast Media, you will drive brand consistency across markets, oversee sponsorships, events and activations, and ensure programs align with budgets and growth

Qualifications

• Experience in brand management, business development or commercial leadership in golf, sport, lifestyle, consumer brands or media.
• Accountability for revenue, budgets and commercial results.
• Hands-on understanding of golf culture and community; no handicap required.
• Experience delivering partnerships and consumer-facing programmes across markets, esp. NA and Asia.
• Ability to coordinate across markets and cultures with editorial and commercial teams.
• Strong collaboration with editorial and creative teams while maintaining commercial accountability.

Responsibilities

• Set brand direction and business planning with budgets and targets.
• Manage revenue, profitability and resource use.
• Maintain global brand identity while localizing programmes.
• Develop sponsorships, partnerships and commercial opportunities.
• Oversee events, community programmes and brand activations.
• Guide merchandise and collaborations with partners.
• Strengthen audience relationships across content, events and commerce.
• Build relationships with golf brands, venues, players and creators.
• Coordinate teams and partners to deliver programmes on time and within budget.
• Use golfer insights and market performance to inform decisions.

Skills

Brand management

Business development

Commercial leadership

Revenue accountability

Cross-market collaboration

Project management

Job description

Hypegolf, a division of Hypebeast, seeks a commercially minded Brand Director to lead its global brand and business development. You will translate positioning into compelling content, experiences, partnerships and consumer offerings, working with editorial, creative, production and regional commercial teams.

Reporting to the head of Hypebeast Media, you will drive brand consistency across markets, oversee sponsorships, events and activations, and ensure programs align with budgets and growth