Global Brand Director

Operation Smile, Inc.; Virginia Beach, Northern (VA, KY); Hybrid; USD 81,000 - 101,000; Full time

Benefits offered by this job

401(k) plan with employer matching

Health, dental, vision plans

Flexible time off

Remote/hybrid work options

International travel opportunities

Job summary

Operation Smile, Inc. seeks a Global Brand Director to lead brand strategy, governance, and integrated marketing across the global network.

This remote role partners with the VP, Global Brand & Marketing to strengthen consistency, audience engagement, and governance while enabling local market relevance. You will shape branding systems, drive planning disciplines, and elevate performance through cross-functional collaboration, agency management, and data-driven insights, with up to 25% travel.

Qualifications

• 10+ years of progressive leadership experience in brand management, marketing, communications, or agency environments.
• Proven ability to lead integrated marketing initiatives and manage cross-functional stakeholder environments within global organizations.
• Demonstrated skill to influence senior leaders, build strategic partnerships, and drive organizational alignment.

Responsibilities

• Lead brand strategy and governance across global markets and touchpoints.
• Serve as primary liaison between Global Brand & Marketing and key stakeholders to translate priorities into initiatives.
• Oversee planning and execution of integrated campaigns for awareness, fundraising, and communications.
• Design and optimize marketing planning, workflows, and governance processes.
• Foster a One Organization, One Voice culture and enable local market relevance within global standards.

Skills

Brand management

Marketing leadership

Stakeholder engagement

Integrated marketing

Agency management

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

# Global Brand DirectorFully Remote • VIRGINIA BEACH, VA 23453## OverviewSalary Range$80,916.00 - $101,145.00 Salary/yearPosition TypeFull TimeEducation Level4 Year DegreeTravel PercentageUp to 25%CategoryMarketing## DescriptionOperation Smile seeks a strategic, collaborative, and forward-thinking Global Brand Director to serve as a key partner to the VP, Global Brand & Marketing. The role combines brand leadership, stakeholder engagement, integrated marketing, operational excellence, and agency account management to strengthen brand consistency, organizational alignment, and audience engagement across the global network.The ideal candidate thrives in an evolving global organization, brings fresh thinking, challenges established ways of working, and continuously improves how global marketing is planned, delivered, and measured. This individual will help shape not only the organization's brand but also the systems, governance, and planning disciplines that enable a high-performing global marketing function.**Essential Functions:****Brand Strategy & Governance*** Champion and protect Operation Smile's global brand through consistent application of visual identity, messaging, positioning, and tone of voice.* Lead the evolution of the organization's brand governance framework to ensure consistency across all markets, audiences, and touchpoints.* Evaluate brand standards and recommend enhancements that strengthen brand relevance, differentiation, and impact.* Educate and influence stakeholders on the value of strong brand governance while driving adoption and alignment across the global network.**Stakeholder & Account Leadership*** Serve as the primary lead between the Global Brand & Marketing function and key stakeholders across the organization.* Build trusted partnerships by translating strategic priorities into integrated marketing initiatives, communication, and engagement strategies.* Provide strategic counsel to senior leaders and stakeholders on brand, marketing, communications, and engagement strategies.* Align competing priorities and facilitate cross-functional collaboration to ensure organizational objectives and stakeholder needs are effectively balanced.**Integrated Marketing & Campaign Leadership*** Lead planning and execution of integrated marketing campaigns supporting awareness, fundraising, thought leadership, annual reporting, and organizational communications.* Drive annual and quarterly marketing planning cycles through an integrated global marketing calendar that aligns organizational priorities, fundraising objectives, country activity plans, and key external events.* Oversee multi-channel campaign execution using audience-centered approaches and measurable performance indicators. Analyze campaign results and apply insights to optimize future initiatives and marketing effectiveness.**Marketing Operations & Optimization*** Design, implement, and optimize marketing planning, briefing, workflow, project management, and prioritization process.* Identify opportunities to streamline marketing operations, increase efficiency, and strengthen organizational marketing capabilities.* Introduce industry best practices and foster a culture of innovation, optimization, and excellence within the Global Brand and Marketing function. external marketing, brand, digital, and agency best practices that strengthen organizational capabilities.**Global Network Engagement*** Develop tools, templates, resources, and training that enable consistent implementation of global marketing and brand standards.* Foster collaboration across the entire organization; reinforcing a **One Organization, One Voice** approach.* Balance global brand consistency with appropriate flexibility for local market relevance and effectiveness.* Support country teams in adopting more strategic, effective, efficient marketing approaches.**Success Measures*** Strengthen global brand consistency through effective governance and adoption of brand standards across the organization.* Increase stakeholder satisfaction through trusted partnerships, strategic collaboration, and responsive account leadership.* Successful delivery of integrated marketing initiatives that advance organizational priorities and strategic objectives.* High-performing agency partnerships that consistently deliver quality, value, and measurable outcomes.* Improve cross-functional collaboration and alignment across departments, regions, and partner countries.* Successful implementation and adoption of an integrated global marketing calendar that enhances planning, visibility, and prioritization.* Demonstrate improvements in marketing operations, planning disciplines, and overall organizational efficiency through continuous improvement initiatives.* Measurable contributions to brand awareness, audience engagement, organizational reputation, and fundraising performance.## Qualifications* Bachelor's degree in Marketing, Communications, Business, or a related field.* 10+ years of progressive leadership experience in brand management, marketing, communications, or agency environments.* Demonstrated success leading integrated marketing initiatives and managing complex, cross-functional stakeholder environments within global organizations.* Proven ability to influence senior leaders, build strategic partnerships, and drive organizational alignment across diverse teams and regions.* Experience overseeing agency partnerships, marketing operations, and integrated planning processes that deliver measurable business results.**Compensation:**Operation Smile is committed to pay transparency. The anticipated salary range for this position is - $80,000 to $100,000 - which may vary slightly based on a candidate’s experience, qualifications, and geographic location.**Why Operation Smile?****Meaningful Work -** At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.**A Brighter Future -** Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. *Cha-ching!***Happy and Healthy -** Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!**Worry-Free Insurance -** Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!**Take Your Time (Off) -** Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.**Work it, Flex it -** Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.**Travel Minus Stress -** See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives