Global Brand Director

Operation-Smil; Virginia Beach (VA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

401(k) with match

Health plans

Life & AD&D insurance

Flexible time off

Remote/Hybrid/On-site options

Travel opportunities

Job summary

Operation Smile seeks a strategic Global Brand Director to partner with the VP, Global Brand & Marketing and elevate brand leadership across the global network. You will shape governance, drive integrated campaigns, and optimize marketing planning and operations with cross-functional teams.

In this role you will lead brand stewardship across markets, influence senior leaders, manage agency partnerships, and align local activity with global strategy while maintaining One Voice for the

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 10+ years of progressive leadership experience in brand management, marketing, communications, or agency environments.
• Proven success leading integrated marketing initiatives in global organizations.
• Ability to influence senior leaders, build strategic partnerships, and drive cross-regional alignment.
• Experience overseeing agency partnerships, marketing operations, and integrated planning with measurable results.

Responsibilities

• Brand Strategy & Governance: protect brand and evolve governance across markets.
• Stakeholder & Account Leadership: translate priorities into integrated marketing initiatives.
• Integrated Marketing & Campaign Leadership: plan and execute multi-channel campaigns with tracking.
• Marketing Operations & Optimization: improve planning, workflow, and efficiency.
• Global Network Engagement: enable consistent branding and collaboration across the organization.

Skills

Brand management

Marketing leadership

Stakeholder management

Campaign planning

Agency partnerships

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Operation Smile seeks a strategic, collaborative, and forward-thinking Global Brand Director to serve as a key partner to the VP, Global Brand & Marketing. The role combines brand leadership, stakeholder engagement, integrated marketing, operational excellence, and agency account management to strengthen brand consistency, organizational alignment, and audience engagement across the global network.The ideal candidate thrives in an evolving global organization, brings fresh thinking, challenges established ways of working, and continuously improves how global marketing is planned, delivered, and measured. This individual will help shape not only the organization's brand but also the systems, governance, and planning disciplines that enable a high-performing global marketing function.Essential Functions:Brand Strategy & GovernanceChampion and protect Operation Smile's global brand through consistent application of visual identity, messaging, positioning, and tone of voice.Lead the evolution of the organization's brand governance framework to ensure consistency across all markets, audiences, and touchpoints.Evaluate brand standards and recommend enhancements that strengthen brand relevance, differentiation, and impact.Educate and influence stakeholders on the value of strong brand governance while driving adoption and alignment across the global network.Stakeholder & Account LeadershipServe as the primary lead between the Global Brand & Marketing function and key stakeholders across the organization.Build trusted partnerships by translating strategic priorities into integrated marketing initiatives, communication, and engagement strategies.Provide strategic counsel to senior leaders and stakeholders on brand, marketing, communications, and engagement strategies.Align competing priorities and facilitate cross-functional collaboration to ensure organizational objectives and stakeholder needs are effectively balanced.Integrated Marketing & Campaign LeadershipLead planning and execution of integrated marketing campaigns supporting awareness, fundraising, thought leadership, annual reporting, and organizational communications.Drive annual and quarterly marketing planning cycles through an integrated global marketing calendar that aligns organizational priorities, fundraising objectives, country activity plans, and key external events.Oversee multi-channel campaign execution using audience-centered approaches and measurable performance indicators. Analyze campaign results and apply insights to optimize future initiatives and marketing effectiveness.Marketing Operations & OptimizationDesign, implement, and optimize marketing planning, briefing, workflow, project management, and prioritization process.Identify opportunities to streamline marketing operations, increase efficiency, and strengthen organizational marketing capabilities.Introduce industry best practices and foster a culture of innovation, optimization, and excellence within the Global Brand and Marketing function. external marketing, brand, digital, and agency best practices that strengthen organizational capabilities.Global Network EngagementDevelop tools, templates, resources, and training that enable consistent implementation of global marketing and brand standards.Foster collaboration across the entire organization; reinforcing a One Organization, One Voice approach.Balance global brand consistency with appropriate flexibility for local market relevance and effectiveness.Support country teams in adopting more strategic, effective, efficient marketing approaches.Success MeasuresStrengthen global brand consistency through effective governance and adoption of brand standards across the organization.Increase stakeholder satisfaction through trusted partnerships, strategic collaboration, and responsive account leadership.Successful delivery of integrated marketing initiatives that advance organizational priorities and strategic objectives.High-performing agency partnerships that consistently deliver quality, value, and measurable outcomes.Improve cross-functional collaboration and alignment across departments, regions, and partner countries.Successful implementation and adoption of an integrated global marketing calendar that enhances planning, visibility, and prioritization.Demonstrate improvements in marketing operations, planning disciplines, and overall organizational efficiency through continuous improvement initiatives.Measurable contributions to brand awareness, audience engagement, organizational reputation, and fundraising performance.Bachelor's degree in Marketing, Communications, Business, or a related field.10+ years of progressive leadership experience in brand management, marketing, communications, or agency environments.Demonstrated success leading integrated marketing initiatives and managing complex, cross-functional stakeholder environments within global organizations.Proven ability to influence senior leaders, build strategic partnerships, and drive organizational alignment across diverse teams and regions.Experience overseeing agency partnerships, marketing operations, and integrated planning processes that deliver measurable business results.Compensation:Operation Smile is committed to pay transparency. The anticipated salary range for this position is - $80,000 to $100,000 - which may vary slightly based on a candidate’s experience, qualifications, and geographic location.Why Operation Smile?Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. Cha-ching!Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives