Global Apparel Brand Manager - NA & Japan

Kowa American Corporation; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Employee benefits (EAP, Life, DI)

Job summary

Kowa American Corporation is seeking an International Apparel Brand Manager for North America & Japan based in New York, NY. The role focuses on brand strategy, marketing, and business development across North America and Japan, acting as a liaison between brand owners, HQ in Japan, and U.S. markets.

Initial focus on apparel and fashion with potential expansion to other lifestyle categories. The position offers a hybrid work setup in New York City with responsibilities spanning brand expansion,

Qualifications

• 3+ years in brand management, marketing, or business development in apparel/fashion.
• Experience using Shopify and e-commerce analytics to drive growth.
• Experience developing and executing social media marketing initiatives.
• Business-level English and Japanese, written and spoken.
• Strong project management skills with multiple stakeholders.
• Excellent communication and relationship-building abilities.
• Experience working across international markets.
• Experience with wholesale, retail, or e-commerce models.

Responsibilities

• Support expansion of Japanese brands in the U.S. market.
• Support expansion of U.S. brands in the Japanese market.
• Drive business growth initiatives and monitor marketing metrics.
• Conduct market research and competitive analysis.
• Develop brand positioning and contribute to go-to-market strategies.
• Identify opportunities to introduce new brands.
• Oversee U.S. e-commerce activities.
• Support and manage U.S. wholesale operations.
• Develop and manage marketing initiatives on Shopify and suggest site improvements.
• Plan product launches and coordinate influencer programs.
• Analyze marketing KPIs and sales to identify opportunities.
• Coordinate with SEO, advertising and digital partners.
• Serve as liaison among brand partners, HQ in Japan, and U.S. stakeholders.
• Build relationships with brand owners and partners.
• Coordinate merchandising plans for launches.

Skills

Brand management

Shopify

Analytics (e-commerce)

Social media marketing

Bilingual English/Japanese

Project management

Communication & relationships

International markets

Wholesale/retail/e-commerce models

Job description

Kowa American Corporation is seeking an International Apparel Brand Manager for North America & Japan based in New York, NY. The role focuses on brand strategy, marketing, and business development across North America and Japan, acting as a liaison between brand owners, HQ in Japan, and U.S. markets.

Initial focus on apparel and fashion with potential expansion to other lifestyle categories. The position offers a hybrid work setup in New York City with responsibilities spanning brand expansion,