Global Activation Lead, Sebastian Pro & Digital

Wella International; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Job summary

Wella Company is seeking a Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care, based in New York with hybrid work (3 days in office). You will lead the global activation and content strategy for Sebastian Professional, guiding cross-functional teams to deliver scalable, high-performing activation across markets and channels.

The role requires deep expertise in the professional haircare ecosystem, a strategic mindset, and the ability to influence stakeholders in

Qualifications

• 8+ years of global brand activation, integrated marketing, or digital content strategy.
• Proven ability to lead cross-functional teams in a matrixed, global environment.
• Strong strategic thinking, storytelling, and senior stakeholder influence.

Responsibilities

• Lead the development and rollout of global activation and content strategies across base business and innovation launches.
• Translate brand strategy into scalable global frameworks for markets to deploy.
• Define campaigns, always-on content, and cultural moments across digital and physical touchpoints.
• Develop activation principles and toolkits balancing global consistency with local flexibility.
• Act as a global thought leader on hairstylist communities to inform strategy.
• Drive adoption of global frameworks by markets through proactive enablement.

Skills

Global brand activation

Integrated marketing

Digital content strategy

Leadership

Job description

Wella Company is seeking a Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care, based in New York with hybrid work (3 days in office). You will lead the global activation and content strategy for Sebastian Professional, guiding cross-functional teams to deliver scalable, high-performing activation across markets and channels.

The role requires deep expertise in the professional haircare ecosystem, a strategic mindset, and the ability to influence stakeholders in