Global ABM Program Lead (Agency & Shared Services)

Amazon Web Services (AWS); Seattle (WA); On-site; USD 118,200 - 160,000; Full time

Benefits offered by this job

Health insurance

RSUs

Paid time off

401(k) matching

Parental leave

Job summary

Amazon Web Services (AWS) is seeking a Sr. Marketing Manager to own and scale our ABM Agency Support operating model.

This role will manage the full lifecycle of our 3P Digital Shared Services program — expanding to Global content and creative agency support, defining strategy, building mechanisms, and driving cross-functional excellence across a complex program that touches every ABM marketer globally. This high-visibility position requires strategic thinking and hands-on execution, influencing

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• 6+ years of developing and managing acquisition marketing or channel programs experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Own the end-to-end ABM Digital Shared Services operating model, managing the full lifecycle from intake to delivery to continuous improvement.
• Define the program strategy, measurement framework, and success criteria with limited guidance.
• Implement continuous improvements to intake processes, SLA tracking, escalation paths, and capacity planning utilizing AI-based tools.
• Drive agency relationship management and performance optimization — own the day-to-day partnership with agency vendors, conduct regular performance reviews, and negotiate scope/resource adjustments as demand evolves.
• Scale support to new use cases and capabilities as the ABM toolkit expands (e.g., Highspot Digital Showrooms, Direct Mail via Sendoso, LinkedIn promotions, Event-in-a-Box automation).
• Define SOPs, train agency resources, and ensure quality standards are maintained.
• Expand the agency support model to cover the Global content and creative agency program — including content development, localization, and creative services for ABM marketers across all Geos.
• Build mechanisms for cross-functional coordination with ABM marketers, Geo ABM leads, Industry teams, and IDC stakeholders.
• Define, track, and report on program KPIs (request volume, SLA adherence, delivery quality, marketer satisfaction, cost efficiency).
• Use data to identify bottlenecks, drive improvements, and inform investment decisions.
• Drive process improvement and operational excellence — identify and eliminate inefficiencies, create and maintain SOPs, build self-service resources, and establish best practices.
• Onboard, train, and quality-assure agency resources on new ABM capabilities, platforms, and processes.
• Manage program budget including vendor contracts, SOW negotiations, and resource allocation.

Skills

Cross-functional collaboration

Agency management

Marketing programs

Data analysis

Excel/Tableau

Campaign execution

Timezones & languages

Tools

Excel/Tableau

Job description

Amazon Web Services (AWS) is seeking a Sr. Marketing Manager to own and scale our ABM Agency Support operating model.

This role will manage the full lifecycle of our 3P Digital Shared Services program — expanding to Global content and creative agency support, defining strategy, building mechanisms, and driving cross-functional excellence across a complex program that touches every ABM marketer globally. This high-visibility position requires strategic thinking and hands-on execution, influencing