GFO Marketing Lead

Northern Trust; Chicago (IL); Hybrid; USD 115,000 - 195,000; Full time

Job summary

Northern Trust is seeking a GFO Marketing Lead for Wealth Management Marketing to drive the global marketing strategy for Global Family Offices. The role collaborates with the executive team and sales leadership to translate results into new opportunities and programs.

Responsibilities include directing sponsorships, events, and digital campaigns, managing content across communications, and tracking KPIs. Hybrid work arrangement with travel up to 10% in the US is expected.

Qualifications

• 10–15 years of marketing experience, preferably in financial services or with Ultra High Net Worth Families/Family Offices.
• Strong strategic thinking to plan long-term profitability and performance.
• Ability to partner with leadership and coordinate cross-team marketing activities.
• Knowledge of financial products and services and related marketing concepts.

Responsibilities

• Oversees and implements the global marketing strategy for Global Family Offices in alignment with Wealth Management goals.
• Directs marketing activities including sponsorships, events, and philanthropy programs.
• Manages content strategy and communications for GFO across materials and channels.
• Leads digital marketing efforts, including advertising, lead generation, and event invitations.
• Manages the GFO marketing budget and tracks KPI performance across programs.

Skills

Marketing strategy

Digital marketing

Budget management

Negotiation

Project management

Writing & editing

Interpersonal skills

Leadership

Education

College degree

Tools

Martech stack

Digital channels

Job description

About Northern Trust

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions. Since 1889, we have aligned our efforts with our three guiding Principles That Endure: Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide. With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role/ Department:

GFO Marketing Lead/Wealth Management Marketing

The Key Responsibilities Of The Role Include

• Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals. Collaborates closely with the GFO executive team and the GFO sales leadership to provide marketing insights and strategies based upon results and new opportunities.
• Directs marketing activities including sponsorships, events and strategic philanthropy programs. Ensures activities align with overall strategy and follow best practices.
• Manages content strategy and communications for GFO, working across teams to develop materials and manage the development process. Involved in building a wide variety of materials including messaging, marketing collateral, event materials, social media content, presentations, email templates, FAQs and talking points.
• Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations with a focus on optimizing digital channels.
• Assumes accountability for closely managing the GFO marketing budget and all KPI tracking and reporting across events, content, and lead generation programs.

Skills/Qualifications

• 10-15 years of marketing experience, including financial services experience. Experience working with Ultra High Net Worth Families or Family Offices is preferred.
• Knowledge of business strategy development is necessary to provide long term planning and to manage the profitability/performance of a major business segment.
• Ability to work closely with Leadership and direct marketing activities working across multiple teams.
• Knowledge of financial industry products and services and marketing concepts, acquired through related work experience and formal education is required.
• Analytical skills to oversee performance measurement, tracking and reporting and budget management.
• Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships.
• Understand best practices and performance management for digital channels as well as purpose and function of the Martech stack.
• Solid project management, organizational and multi-tasking skills.
• Writing and editing skills.
• Strong interpersonal skills.
• A College degree and/or relevant proven work experience is required.
• Could require up to 10% travel in the US

Working Model:

Hybrid ()

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range

$114,700 - 194,900 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Work Authorization

Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa).

Working with Us

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to an inclusive workplace and assisting the communities we serve.

Philanthropy is deeply rooted in Northern Trust’s history and is an essential element of our culture. Employees around the world give their time and talent to work for the greater good of their communities.

Reasonable Accommodation

Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [e-mail], or alternatively you can discuss your individual requirements with the recruiter you are working with.