GEO Strategy Director: Educate Teams & Grow Pipelines

OMD; New York (NY); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom's OMD is seeking a GEO lead who will steer GEO value across a portfolio of enterprise clients. You’ll define where GEO creates impact, align account teams and clients, and turn early conversations into engagements at a Director-level scale.

This is an individual contributor role to start, with potential to build a team as GEO engagements grow. You’ll stay ahead of generative AI-powered search changes, shape strategies, and partner with leadership to map scopes and staffing.

Qualifications

• Substantial digital marketing experience with an emphasis on SEO and GEO.
• Experience leading SEO/GEO engagements for enterprise clients, ideally Fortune 500, across a portfolio.
• A track record of moving client partnerships forward, delivering results, and creating new business opportunities.
• A strong understanding of the changing search industry, including key players, vendors, and technology.
• Skill at translating detailed search topics into clear takeaways for any audience, in writing, in conversation, and in well-built PowerPoint decks.
• Independence in solving problems, comfort working across teams, and the organization to juggle several projects at once.

Responsibilities

• Be the GEO expert for the portfolio.
• Learn each client's business, industry, and goals, and define the role GEO can play in supporting them.
• Stay current on generative AI-powered search, including key players, vendors, tools, and technology, and share what you learn with the team.
• Educate and enable account teams, explain GEO capabilities, use cases, and potential value.
• Help teams spot opportunities and shape GEO ideas for client conversations.
• Join client conversations as needed to explain GEO and explore needs.
• Shape recommendations and grow the work, run ad hoc analyses to assess SEO/GEO performance or potential, and turn results into clear recommendations.
• Present strategies to clients and internal stakeholders, from analysts to C-level executives.
• Work with account teams, leadership, and Finance to build scopes and staffing plans.
• Support new business efforts, including pitches and case studies, as needed.
• Partner with teams on test-and-learn programs and refine GEO approaches as the field evolves.
• This is an individual contributor role to start, with potential to build a team as GEO engagements grow.

Skills

Substantial digital marketing

SEO/GEO engagements

Client partnerships

Search industry knowledge

Communication & presentations

Independent problem solving

LLM visibility tools

Agency experience

Tools

PowerPoint

Job description

Omnicom's OMD is seeking a GEO lead who will steer GEO value across a portfolio of enterprise clients. You’ll define where GEO creates impact, align account teams and clients, and turn early conversations into engagements at a Director-level scale.

This is an individual contributor role to start, with potential to build a team as GEO engagements grow. You’ll stay ahead of generative AI-powered search changes, shape strategies, and partner with leadership to map scopes and staffing.