GEO Specialist

Foundation; United States; Remote; USD 35,000 - 42,000; Full time

Job summary

Foundation is seeking a GEO Specialist to drive Generative Engine Optimization across on-site content planning and Reddit distribution for a portfolio of B2B clients.

You will contribute to strategy, content planning, and performance reporting, working with GEO and AI visibility benchmarks to improve client outcomes.

Qualifications

• Experience with GEO research and strategy.
• Familiarity with AI visibility metrics and reporting.
• Ability to collaborate with writing and strategy teams.

Responsibilities

• Research and document prompts, questions, and content gaps for each client’s audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking — tracking citations across LLMs and AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
• Create content plans that support AI citation and audit existing client content for GEO alignment.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful.
• Develop and manage Reddit strategies that build client visibility and presence in community sources AI models reference.
• Plan platform-native content that earns upvotes and citations with Reddit culture in mind.
• Support strategy driving authentic Reddit presence including organic participation and branded posts where appropriate.
• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.

Skills

GEO strategy

Content planning

Reddit strategy

Performance reporting

Tools

Profound

Ahrefs

Job description

GEO Specialist

The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

KEY RESPONSIBILITIES

GEO Research & Execution

• Research and document the prompts, questions, and content gaps that matter most for each client’s audience and competitive position.
• Support analysis using GEO tools such as Profound, Ahrefs, and more.
• Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors.
• Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.

On-Site Content Planning & Support

• Create content plans which support AI citation
• Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility.
• Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

• Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference.
• Identify the right subreddits, content angles, and participation strategies for each client’s audience and objectives.
• Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
• Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate.

Performance & Reporting

• Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics.
• Contribute to regular performance reports with clear documentation of what’s working, what isn’t, and what to test next.
• Support ongoing testing across content formats, subreddit selection, post framing, and content structure.

Cross-Channel Integration

• Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies.
• Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning.
• Participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

HOW SUCCESS IS MEASURED

Execution Quality

• Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1–5 (target ≥4).
• No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work.

Client Satisfaction

• Client NPS score within 4 weeks of initial strategy delivery (target ≥8).
• QBR question: “How confident are you in the strategic direction?” (1–5, target ≥4.5).

Growth Toward Strategist

• Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones.
• Contribution of at least one reusable internal framework or playbook per quarter.
• Ability to contribute meaningfully to client strategy presentations within 6 months.
• Showcased presentation confidence & client facing, consultative ability.

Compensation

• Base salary $50k–60k CAD depending on experience and location
• Variable compensation: team performance bonus and company-wide profit‑sharing