About the Role
The GenAI Designer role sits within Nike's Design Generative Studio, which explores the future of footwear design at the intersection of creativity and AI technology. The designer will partner with world-class designers and engineers globally, reporting to the Generative Studio leadership, and will directly impact design teams worldwide by building and implementing AI-augmented workflows. The role involves collaborating with AI/ML engineers, footwear designers, and global technology teams to transform Nike's approach to product creation, and contributing to defining a new creative discipline at Nike.
Key Responsibilities
- Partner with footwear designers to understand existing 2D and 3D creative workflows, and identify high-value opportunities for AI augmentation that enhance rather than replace human creativity
- Design and prototype clean, modern generative AI workflows using node-based visual coding environments, tailored to footwear design challenges, iterating quickly on feedback from the design community
- Collaborate with global AI/ML engineers to accelerate the development and deployment of generative AI solutions, acting as a link between creative and engineering teams and translating design needs into technical requirements
- Help scale prototypes from proof-of-concept toward enterprise-grade tools that serve designers worldwide, working with global technology teams on reliability, performance, and accessibility
- Support AI adoption by contributing to training materials, workshops, and demonstrations that make generative AI tools approachable for designers of all technical levels
- Stay close to developments in generative AI, evaluating and integrating new models and techniques, and helping build a culture of experimentation on the team
- Share learnings and best practices across the organisation to grow the wider design community's capabilities and help drive adoption of new methodologies
- Provide hands‑on support to design teams during key moments such as Creative Launch, Creative Direction Week, and other design reviews, so teams can get the most out of AI tools when it matters most
Required Experience & Qualifications
- 4–5 years of experience in design, with clear steps toward creative technology and tool-building
- Bachelor's degree in Industrial Design, Architecture, Fashion Design, or a related creative discipline. Will accept any suitable combination of education, experience, and training
- Hands‑on experience with node‑based, visual coding environments for generative AI creative tooling, and a track record of building custom workflows within them
- Solid working knowledge of 2D and 3D design workflows and software, with an understanding of footwear design principles (or the ability to quickly pick this up)
- Awareness of additive manufacturing and 3D printing, and how AI-generated concepts can move into physical prototypes
- Portfolio showing both creative output and technical/tool-building work
- Solid creative foundations paired with a genuine passion for generative AI
- Appetite for learning fast and a natural drive to share what you build with others
- Comfortable working at the intersection of art and technology
- Ability to bridge experimental AI prototypes and production-ready tools
- Ability to translate design needs into technical requirements and vice versa
Preferred Skills
- Experience with spatial computing (AR/VR), web development for rapid prototyping, or active participation in the AI/design community
The Application Process
Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in‑person interviews, closed captioning, and other reasonable modifications.