General Sales Manager

OneWater Marine; Buford (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

OneWater Marine is seeking a results‑driven Sales Manager to lead the local boat sales team in delivering exceptional customer experiences and achieving volume and margin targets. You will present boats, manage quotes and trade evaluations, and coordinate financing with the Business Manager.

As a leader, you will develop product knowledge, supervise showroom inventory, and participate in boat shows and events to grow the customer base and loyalty. Strong CRM and communication skills are required.

Qualifications

• High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
• Experience in boat sales or used boat sales management preferred.
• Knowledge of boat brands, models, and associated features preferred.

Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by following the sales process and delivering exceptional customer experiences.
• Present boats to customers, prepare quotes, evaluate trade-ins, and present pricing to maintain margins and customer satisfaction.
• Coordinate with the Business Manager for financing presentations, closing documents and delivery setup.
• Foster teamwork across departments and locations to ensure a seamless sales, financing, delivery, and service experience.
• Utilize CRM and other OneWater sales tools for daily follow-up and prospecting, maintaining customer communication.
• Develop product, market and brand knowledge; lead the team in OneWater certifications and training.
• Build and maintain customer relationships to drive loyalty and referrals; oversee showroom inventory and display coordination.
• Participate in boat shows, store events and off-site sales activities.

Skills

Microsoft Office

CRM tools

Communication

Time management

Leadership

Team management

Sales targets

Sales certifications

Education

Bachelor's degree in business

High school diploma or equivalent

Tools

CRM software

Job description

This role is based out of the North Dallas Texas Area

Position Summary

As a sales manager, you will be responsible for leading and managing the sales of boats for your respective location. The ideal candidate is passionate about delighting customers and achieving or exceeding their volume and margin sales goals by leading their team in the defined sales processes.

Essential Duties And Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by successfully following the sales process and ensuring excellent experiences for customers.
• Professionally presents products to customers and prospects, including reviewing the features and benefits of the various boats, preparing quotes, completing trade evaluations and presenting pricing consistent with achieving margin and customer satisfaction goals.
• Partners with Business Manager for presentation of finance products, preparation of closing documents and setting up deliveries.
• Promotes teamwork, supports and works with other team members, departments and locations to ensure the customer has a seamless experience through the sale, financing, delivery and subsequent servicing of the boat.
• Utilizes One Water sales tools, including CRM, to ensure the team is performing daily follow-up and prospecting for new customers, as well as communication on a regular basis with existing customers.
• Promotes a continuous learning environment, develops and maintains a high-level of product, market and industry knowledge, and maintains strong familiarity of all brands.
• Builds and maintains positive customer relationships to strengthen customer loyalty, increase referrals and enhance dealer reputation. Customer satisfaction is prioritized.
• Oversee showroom inventory management, ordering, and coordination of display to optimize sales.
• Actively participates in boat shows, store and off-site sales and customer events.
• All other duties as assigned.

Skills

• Proficient in Microsoft Office Suite and CRM tools.
• Strong verbal and written communication skills, with the ability to engage with customers.
• Organizational and time management skills.
• Strong leadership and team management skills.
• Ability to meet or exceed goals/ targets.
• Continuous learning; Achievement of required OneWater Sales Certifications.

Qualifications / Requirements

• High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
• Experience in boat sales, used boat sales management, preferred.
• Knowledge of boat brands, models, and associated features preferred.

PHYSICAL DEMANDS

• Remaining in a stationary position, often standing or sitting for prolonged periods
• Repeating motions that may include the wrists, hands and/or fingers
• Moving about to accomplish tasks or moving from one worksite to another
• Operating motor vehicle
• Communicating with others to exchange information
• Assessing the accuracy, neatness and thoroughness of the work assigned
• Hearing
• Talking
• Seeing
• Eye/Hand/Foot Coordination
• Light work that includes moving objects up to 20 pounds

OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.