General Manager (Retail Store)

Outova (Blackford Capital Company); San Diego (CA); On-site; USD 69,000 - 98,000; Full time

Job summary

Join a leading company in transforming outdoor living as the General Manager of a retail store in San Diego. You will lead store operations, enhance customer experiences, and drive financial performance, while managing a strong team in a dynamic environment. This role is essential for the growth and operational excellence of our store, aligning with our mission to deliver high-quality outdoor solutions.

Benefits

Comprehensive benefits package

Paid time off

Qualifications

• 7+ years of experience in retail management, preferably outdoor or home furniture.
• Demonstrated success in driving sales and managing multi-department operations.
• Strong communication and negotiation skills.

Responsibilities

• Oversee all aspects of store operations, financial performance, and team leadership.
• Manage relationships with distributors and hospitality clients.
• Track key performance metrics and drive profitability.

Skills

Leadership

Sales Optimization

Financial Acumen

Relationship Management

Metrics-Driven Management

Education

Bachelor’s degree in Business or Retail Management

Job description

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Join Outova – Shaping the Future of Outdoor Living

Outova is the ultimate destination for transforming outdoor spaces. As a collective of eight industry-leading companies, we offer 70,000+ products from 400+ premium brands, including furniture, turf, fire pits, outdoor kitchens, grills, and heaters. Our mission is to provide cutting-edge, high-quality solutions that redefine outdoor living.

Headquartered in Fort Worth, Texas , with operations in California and New York , we serve customers nationwide, helping them bring their dream outdoor spaces to life. From humble beginnings, we've grown into a premier distributor of hearth and outdoor living products, setting the industry standard for quality, innovation, and design. To learn more about us and the products we offer, visit www.outova.com.

One of our key businesses, located in San Diego, California, is seeking a talented General Manager for our Retail Store.

To apply, please use this link: https://jobs.gusto.com/postings/starfire-direct-general-manager-retail-store-cba6e164-c40c-46da-967f-45f564104cb7

Position Overview: As the General Manager of an Outova retail location, you will oversee all aspects of store operations, team leadership, customer experience, and financial performance. You’ll ensure that our retail environment reflects Outova’s brand promise of redefining outdoor living by providing premium products and exceptional service. This leadership role is central to driving growth, operational excellence, and a best-in-class customer experience.

Key Responsibilities:

• Own and expand all revenue-generating channels: retail storefront, wholesale/distributor sales, and direct-import programs.
• Oversee retail store operations, including staffing, merchandising, customer engagement, and sales execution.
• Build and manage national relationships with outdoor furniture distributors, commercial project buyers, and hospitality clients.
• Lead sourcing efforts and manage overseas factory relationships, including container flow, import timelines, and landed cost strategy.
• Ensure products reflect strong market alignment; balancing design, materials, price points, and application-specific needs.
• Collaborate with the eCommerce and operations teams to ensure seamless order processing and inventory fulfillment.
• Track and act on key performance metrics (KPI’s): sales by channel (sales data and customer trends), inventory turns, margin contribution and commercial deal flow.
• Represent the business at major trade shows, industry summits, and in key partner meetings.
• Contribute directly to platform-wide strategy discussions and growth planning as a member of the senior management team.
• Drive profitability by meeting or exceeding sales goals and managing expenses effectively.
• Recruit, hire, train, and develop a high-performing team aligned with Outova’s culture and service standards.
• Ensure store complies with health, safety, and local labor regulations.
• Act as liaison between the store and corporate teams (HR, Marketing, Merchandising, etc.).
• Represent the Outova brand in the local community through events, partnerships, and outreach.

Qualifications:

• 7+ years of experience in retail management, including multi-department operations, preferably outdoor or home furniture, with exposure to both residential and commercial segments.
• Demonstrated success in driving sales, growing multi-channel businesses, optimizing store performance with strong retail and wholesale track records.
• Financial acumen includes budgeting, forecasting and margin management.
• Existing relationships within the U.S. outdoor furniture distributor and commercial furniture network.
• Deep understanding of international sourcing and the end-to-end import process.
• Design-aware: understands how product design, fit, and materials impact customer demand and positioning.
• Metrics-driven leader with a proven ability to manage P&L, channel-level KPIs, and strategic growth initiatives.
• Operates with urgency, accountability, and a bias for action.
• Experience in PE-backed businesses a plus but not required.
• Bachelor’s degree in Business, Retail Management, or a related field preferred.
• Experience in outdoor living, home improvement, or lifestyle retail is a plus.
• Strong leadership, team development skills, negotiation, and cross-functional collaboration skills.

Physical Activities:

Daily activity includes but is not limited to:

• Lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting.
• Reading, communication, math.
• Be able to regularly lift/move up to 50lbs.
• Noise level in the work environment is usually moderate to above moderate.
• Travel domestically and internationally based on business needs.

Compensation and Benefits:

• Salaried: Competitive salary pay (exempt), commensurate with experience.
• Benefits: Comprehensive benefits package and paid time off.

Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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