General Manager – Northern Virginia

JETSET Pilates

Falls Church (VA)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Paid time off (PTO)

Complimentary or discounted JETSET PIL

Professional development opportunities

Job summary

JETSET Pilates is seeking a General Manager to lead a high-performing team, drive operational excellence, and deliver an exceptional client experience at our Falls Church studio. This hands-on role blends business management with active instruction and community engagement, guiding memberships growth and profitability.

The GM will oversee operations, staffing, and brand standards while nurturing a culture of hospitality, accountability, and continuous improvement in a boutique fitness

Qualifications

3+ years of operations or general management experience in boutique fitness, hospitality, or luxury membership services.
Proven track record of building and leading high-performing teams across multiple locations or pre-opening contexts.
Entrepreneurial spirit with initiative and problem-solving in evolving playbooks.
Strong sales instincts with experience driving revenue targets and coaching others to do the same.
Highly analytical with comfort building reports and making data-driven decisions.
Excellent organizational skills and ability to manage competing priorities without losing momentum.
Outstanding communicator who connects with clients and team members.
Hands-on fitness instruction or coaching experience is strongly preferred.
Passion for community building and understanding local wellness, fitness, and hospitality scenes.

Responsibilities

Lead, coach, and develop instructors and Studio Leads.
Recruit and onboard new team members as needed.
Provide regular feedback and conduct performance conversations.
Foster an engaging and accountable team culture.
Identify and develop future leaders through coaching and succession planning.
Own daily studio operations and ensure superior hospitality and client experience.
Manage class and staffing schedules; oversee facility operations and branding standards.
Resolve client concerns promptly and improve operational processes for efficiency.
Own studio performance across memberships, utilization, retention, payroll, revenue and expenses.
Analyze KPIs and implement action plans to improve metrics.
Develop strategies to boost member retention, referrals, and recurring revenue.
Coach staff on consultative selling, upgrades, renewals, and client retention.
Build relationships within the local community and partner networks.
Support social media and community partnerships; represent JETSET as brand ambassador.
Monitor financial performance and provide regular business updates to ownership.
Recommend operational improvements; ensure profitability and expense control.

Skills

Operations management

Team leadership

Sales strategy

Data analysis

Customer service

Communication

Coaching

Project management

Job description

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience.

The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands‑on leadership role that combines business management with active instruction and community engagement.

General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 eight classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.

Key Responsibilities

Leadership & Team Development

Lead, coach, and develop instructors and Studio Leads.
Recruit and onboard new team members as needed.
Provide consistent feedback and conduct regular performance conversations.
Foster an engaging and accountable team culture.
Identify and develop future leaders through coaching, mentorship, and succession planning.

Studio Operations & Member Experience

Own daily studio operations.
Ensure exceptional hospitality and client experience.
Manage class & staffing schedules.
Oversee day‑to‑day facility operations, ensuring the studio remains clean, safe, stocked, well‑maintained, and consistently aligned with brand standards.
Resolve client concerns promptly.
Continuously evaluate and improve operational processes to increase efficiency and consistency.

Sales & Business Performance

Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses.
Analyze KPIs and implement action plans.
Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.
Coach team members on consultative selling, membership upgrades, renewals, and client retention.

Community Engagement

Build relationships within the local community.
Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long‑term growth.
Support social media and community partnerships.
Represent JETSET as a brand ambassador.

Financial & Business Partnership

Monitor financial performance.
Provide regular business updates to ownership.
Recommend operational improvements.
Ensure accountability for profitability, payroll management, expense control, and overall studio performance.

SUCCESS IN THIS ROLE

You’ll be successful in this role if you:

Are energized by growing memberships and creating an experience that keeps clients engaged and coming back.
Enjoy coaching, motivating, and developing a high-performing team.
Take genuine pride in delivering exceptional hospitality and creating a welcoming client experience.
Are results‑driven and comfortable taking ownership of financial and operational performance.
Value consistency, efficiency, and attention to detail in maintaining a polished, brand‑aligned studio.

GROWTH OPPORTUNITIES

As JETSET continues to expand, General Managers may have opportunities to mentor new leaders, support new studio openings, oversee multiple studios, and advance into multi‑unit leadership roles.

WHAT WE'RE LOOKING FOR

3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre‑opening context
Demonstrated self‑starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
Strong sales instincts with experience driving revenue targets and coaching others to do the same
Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics.
Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail.
Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued.
Hands‑on experience in a fitness instruction or coaching capacity is strongly preferred.
Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

REQUIREMENTS

Ability to commit to travel for a 5‑day instructor training at one of our Regional Training & Support Centers
Ability to stand and move throughout the studio for extended periods.
Ability to lift up to 30 pounds.
Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require.

COMPENSATION & BENEFITS