General Manager II

Service Experts; Raleigh (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay with incentives

Paid time off

Health insurance

401(k) retirement plan

Life insurance

Job summary

Service Experts is seeking a General Manager to lead sales across HVAC, plumbing and electrical services in Raleigh, NC. This role drives revenue growth, profitability, and market expansion while upholding ethical, compliant practices.

You will oversee sales operations, coach a high-performing team, optimize pricing, and partner with finance and marketing to maximize ROI. A strong background in service-based field sales and CRM systems is essential for success in this leadership position.

Qualifications

• 8+ years in progressive sales leadership in HVAC/home services or consumer-focused field services.
• Proven accountability for revenue, margins and P&L.
• Strong understanding of compliance and ethical sales practices.

Responsibilities

• Lead development and execution of sales strategies to drive top-line growth and profitability.
• Own sales performance including revenue forecasting, pipeline health, pricing execution, and margin protection.
• Set targets and KPIs to drive accountability and optimize productivity across the team.
• Analyze P&L statements and margin trends to influence pricing models and cost of sales.
• Develop programs to increase average ticket size, service bundling, close rates, and lead conversion.
• Coach, develop, and support field sales teams to maintain high performance and ethical standards.
• Collaborate with field operations, finance and marketing to align on customer experience and ROI.
• Promote CRM adoption, accurate pipeline tracking, and data-driven decision making throughout the org.
• Monitor compliance risks and coordinate with HR/Legal/Compliance for investigations and actions.

Skills

Sales leadership

P&L ownership

Forecasting

Pricing strategy

CRM proficiency

Education

Bachelor’s degree in Business/Finance/Marketing

MBA (preferred)

Tools

Service Titan

Job description

Welcome!The General Manager at Service Experts is a strategic, high-impact leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. This leader will oversee sales operations, lead the execution of sales strategies, and ensure alignment with business objectives while upholding the highest standards of compliance, ethics, and financial stewardship. You will help shape our sales culture, expand market share, and ensure ethical, profitable growth. This is a career-defining opportunity for a dynamic leader ready to make a lasting impact.Key Responsibilities:Lead the development and execution of sales strategies that drive top-line growth and sustainable profitability across service lines.Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.Set and manage performance targets, KPIs, to drive accountability and optimize sales productivity.Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.Foster a high-performance, ethical sales culture through effective coaching, development, and field support.Partner with field operations, finance, and marketing to ensure alignment on customer experience, labor costing, and marketing ROI.Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making across all levels of the team.Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.Manage the investigation and resolution of ethical complaints, customer escalations, sales misconduct, or employees’ complaints in coordination with HR, Legal, and Compliance.Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.Support talent acquisition, onboarding, and retention of high-performing sales professionals.Required Qualifications:Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA strongly preferred.7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry.Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.Advanced financial acumen, with experience in sales forecasting, pricing strategies, cost modeling, and budget management.Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.Excellent leadership skills, with the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.Proficiency with CRM platforms (e.g., Service Titan), sales performance dashboards, and business intelligence tools.Strategic, analytical, and operationally focused with strong executive communication skills.What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:Competitive Pay with incentive opportunitiesPaid Time Off and Company Holiday PayMedical, Dental, and Vision Insurance programs401(k) Retirement Savings Plan with company matching contributionsLife Insurance and disability insurance optionsSupplemental benefit programsWorld Class Training opportunities through our Experts UniversityCareer Development opportunities• Minimum Experience: 8+ years • Minimum Education: Bachelor's Degree Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email [e-mail]