General Manager I

2240 Service Experts Heating & AC LLC; Roanoke (VA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive Pay with incentive opps

Relocation assistance available for a—

Paid Time Off and Company Holiday Pay

Medical, Dental, and Vision Insurance

401(k) Retirement Savings Plan with +1

Life Insurance and disability options

Supplemental benefit programs

World Class Training through Experts U

Career Development opportunities

Minimum Experience: 8+ years

Minimum Education: Bachelor’s Degree

Job summary

Service Experts Heating & AC LLC is seeking a General Manager to lead sales strategy and execution across HVAC, Plumbing, and Electrical services. This strategic leader will drive revenue growth, manage profitability, and ensure ethical, compliant operations while aligning with the company’s business objectives.

The role requires 8+ years of leadership experience in home services, a bachelor’s degree, and proven success in selling, pricing, forecasting, and budgeting.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or related field.
• MBA strongly preferred.
• 7–10+ years of progressive sales leadership experience in HVAC, home services, or consumer-focused field services.
• Proven success managing sales operations with revenue, margins, and P&L.
• Advanced financial acumen with forecasting, pricing, cost modeling, and budgeting.
• Strong understanding of compliance frameworks and complaint resolution in regulated environments.
• Excellent leadership with ability to inspire and retain talent in growth settings.
• Proficiency with CRM platforms (Service Titan) and BI tools.
• Strategic, analytical, and executive communication skills.

Responsibilities

• Lead the development and execution of sales strategies that drive top-line growth and profitability.
• Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
• Set and manage performance targets, KPIs to drive accountability and productivity.
• Analyze P&L statements, margin trends, and operational data to influence pricing models.
• Develop programs to increase average ticket size, service bundling, close rates, and lead conversions.
• Foster a high-performance, ethical sales culture through coaching and development.
• Partner with field operations, finance, and marketing for alignment on customer experience, labor costing, and ROI.
• Promote CRM adoption, pipeline tracking, and data-driven decisions.
• Monitor and address sales compliance risks with HR, Legal, and Compliance.
• Prepare and review compliance reports and implement corrective actions.
• Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Skills

CRM platforms (Service Titan)

Sales leadership

P&L management

Forecasting & budgeting

Education

Bachelor’s degree in Business, Finance, Marketing, or related field

MBA preferred

Job description

Welcome! The General Manager at Service Experts is a strategic, high-impact leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. This leader will oversee sales operations, lead the execution of sales strategies, and ensure alignment with business objectives while upholding the highest standards of compliance, ethics, and financial stewardship. You will help shape our sales culture, expand market share, and ensure ethical, profitable growth. This is a career-defining opportunity for a dynamic leader ready to make a lasting impact.

Key Responsibilities

• Lead the development and execution of sales strategies that drive top-line growth and sustainable profitability across service lines.
• Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
• Set and manage performance targets, KPIs, to drive accountability and optimize sales productivity.
• Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.
• Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
• Foster a high-performance, ethical sales culture through effective coaching, development, and field support.
• Partner with field operations, finance, and marketing to ensure alignment on customer experience, labor costing, and marketing ROI.
• Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making across all levels of the team.
• Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.
• Manage the investigation and resolution of ethical complaints, customer escalations, sales misconduct, or employees’ complaints in coordination with HR, Legal, and Compliance.
• Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.
• Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Required Qualifications

• Bachelor’s degree in Business, Finance, Marketing, or a related field; MBA strongly preferred.
• 7–10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry.
• Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
• Advanced financial acumen, with experience in sales forecasting, pricing strategies, cost modeling, and budget management.
• Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
• Excellent leadership skills, with the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
• Proficiency with CRM platforms (e.g., Service Titan), sales performance dashboards, and business intelligence tools.
• Strategic, analytical, and operationally focused with strong executive communication skills.

What Do We Offer You as a Service Experts Employee?

• Competitive Pay with incentive opportunities
• Relocation assistance available for the right hire!
• Paid Time Off and Company Holiday Pay
• Medical, Dental, and Vision Insurance programs
• 401(k) Retirement Savings Plan with company matching contributions
• Life Insurance and disability insurance options
• Supplemental benefit programs
• World Class Training opportunities through our Experts University
• Career Development opportunities
• Minimum Experience: 8+ years
• Minimum Education: Bachelor's Degree

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email [e-mail]