General Manager (Future Opportunities!)

Vireo Health, Inc.; Denver (CO); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

STD

LTD

HSA

FSA

Dependent Care

Voluntary Life

EAP

401(k) Match

Job summary

Vireo Health, Inc. is seeking an experienced General Manager to lead a Colorado dispensary operation. You will oversee all aspects of store performance, from regulatory compliance and inventory to sales goals and exceptional customer service.

You’ll develop a high-performing team, manage budgets, and collaborate with cross-functional partners to drive sustainable growth. The role demands strategic oversight, people development, and a hands-on approach to daily operations in a fast-paced cannabis

Qualifications

• A bachelor's degree in business or a related field.
• Minimum 5 years of experience in retail management.
• Cannabis industry experience preferred.
• Must be at least 21 years old.
• Proven people management and development skills.
• Strong customer service experience, including supervising retail associates and handling invoices and cash.
• Professionalism, punctuality, trustworthiness, and excellent interpersonal and communication skills.
• Familiarity with HR systems for timesheet management, time clocks, POS systems, and MS Office.

Responsibilities

• Provide strategic leadership for the dispensary team.
• Ensure daily operations meet performance metrics and customer expectations.
• Oversee product merchandising and store layout.
• Develop staff schedules to meet business needs and service goals.
• Monitor supply chain to optimize product availability and reduce stockouts.
• Ensure compliance with all state and local cannabis regulations.

Skills

Retail leadership

Team development

Customer service

People management

Budget management

HR systems

Education

Bachelor's degree in business

Tools

POS systems

Time clocks

HR systems

Microsoft Office

Excel

Job description

Ready to lead the future of retail in one of the world's most iconic cannabis markets?

At Vireo, we aren't just operating dispensaries—we're setting the standard for what modern cannabis retail looks like. Across the Denver metro area and throughout Colorado, our premier family of retail brands—including LivWell, Starbuds, Everyday Weed, and Emerald Fields—delivers high-quality products, unmatched customer experiences, and vibrant store cultures to communities every day. Whether it's a bustling high-volume shop, a high-touch boutique experience, or a value-driven neighborhood favorite, our stores are powered by passionate leaders who know how to build strong teams, drive operational excellence, and keep customers coming back.

As our footprint continues to scale across Colorado, we are proactively building our pipeline for dynamic, high-performing General Managers ready to step into existing locations and new store openings. If you are an experienced retail leader who thrives in a fast-paced environment, loves developing top-tier talent, and wants to own store performance as if it were your own business, we want to connect with you.

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Who we are:

Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail excellence, cultivation quality, and strategic brand partnerships across our markets. We are an organization committed to delivering an exceptional customer experience while driving disciplined, sustainable growth.

Guided by our HEART values - Hard Work (Hustle), Excellence, Attitude, Respect, and Teamwork - we operate with accountability, collaboration, and a shared commitment to performance. As we continue to scale, we are building a high-performing team ready to execute and lead in a competitive environment.

What we offer:

• Compensation: $65,000.00 - $75,000.00 peryear
• Benefits Offered: Medical, Dental, Vision, STD, LTD, HSA, FSA, Dependent Care, Voluntary Life, EAP, 401(k) Match

*As a tipped industry, tips are and can be variable as a result of many factors, including shift availability, schedule, full-time/part-time status, hours of operations, weekends/nights, and specific dispensary. Our wage range is a realistic representation of the overall earnings opportunity when joining the Vireo Health of Rocky Mountain team, which includes prominent banners such as Star Buds, LivWell, and EveryDay Weed.

What the role is about:

As the General Manager, you will be responsible for overseeing all aspects of our dispensary operations. Your leadership and strategic direction will be pivotal in ensuring compliance with regulations, optimizing inventory management, achieving sales goals, and fostering a culture of excellence within the team. Your collaborative spirit will be essential as you work closely with individuals across the company to achieve common goals.

What impact you’ll make:

Operational Leadership (40%)

• Provide strategic direction and leadership to the dispensary team
• Ensure daily operations exceed performance metrics and customer expectations
• Oversee product merchandising and ensure an attractive and organized store layout
• Develop and implement staff schedules to meet business needs and ensure excellent customer service
• Monitor and improve supply chain logistics to optimize product availability and reduce stockouts

Compliance Management (30%)

• Ensure strict adherence to all state and local cannabis regulations
• Develop and maintain robust compliance protocols, including record-keeping
• Coordinate and oversee internal and external audits, implementing corrective actions as needed
• Stay updated on evolving cannabis laws and ensure staff compliance with changes

Team Development and Financial Management (30%)

• Train and mentor staff to cultivate a culture of professionalism and expertise
• Conduct regular performance evaluations, offering constructive feedback for growth
• Implement training programs to keep staff informed about products and regulations
• Foster a motivated, high-performance team focused on customer satisfaction
• Develop and manage the dispensary's budget, analyzing revenue and expense
• Monitor and report on key financial performance indicators

Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities. Additional duties may be required as needed to support overall operations.

What you’ve accomplished:

• A bachelor's degree in business or a related field.
• A minimum of 5 years of experience in a retail management position
• Proven experience in retail management, preferably in the cannabis industry
• Must be at least 21 years of age
• Demonstrated skills in people management and development
• Strong customer service expertise, including supervising retail associates and experience in handling invoices and cash
• Possess professionalism, punctuality, trustworthiness, and excellent interpersonal and communication skills
• Proficiency with various business technologies, hardware, and software, including HR systems for timesheet management, time clocks, POS systems, and the Microsoft Office suite, is expected

Working Conditions (Schedule, Environment, Travel)

• Ability to lift 25 lbs. or more multiple times per day
• Stores are open 7 days a week from 8:00 am - 11:45 pm (varying by location), nights, weekends & holidays
• The schedule will vary depending on the needs of the business
• Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado

Why Choose Vireo?

Life's too short to work somewhere that doesn't ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity - where science meets creativity, and wellness meets culture.

At Vireo Health, we're pioneering the future of cannabis with a team that's as dynamic as the industry itself. Here, you'll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you'll be part of something bigger. If you're looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.

• A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
• Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
• Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
• Making an Impact: We're committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. isan equal opportunity employer, and all qualified applicants will receive consideration for employmentwithout regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com

Do you currently have an active Responsible Vendor Training (RVT) certificate recognized by the Colorado Marijuana Enforcement Division (MED)?

Do you have previous cannabis industry experience?

This position requires open availability to work days, nights and weekends to serve our customers. Do you have any specific days or times that you’re consistently unavailable to be scheduled for shifts?

Do you have access to reliable transportation?

Have you ever been employed at Vireo Health or any of its affiliated companies?

Do you have family members currently employed at Vireo Health or any of its affiliated companies?