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Vireo Health of Rocky Mountain seeks a General Manager to lead one of its Albuquerque-area dispensaries. You will oversee all aspects of operations, ensure regulatory compliance, manage merchandising, and drive customer satisfaction. This role requires strong leadership and a track record of strategic, fiscally responsible management.
You’ll build and coach a high-performing team, manage budgets, and work cross-functionally to optimize inventory and drive growth in New Mexico’s cannabis market.
Ready to lead the future of retail in one of the world's most iconic cannabis markets? At Vireo, we aren't just operating dispensaries—we’re setting the standard for what modern cannabis retail looks like. Across the Albuquerque area and throughout New Mexico, our premier family of retail brands—including R. Greenleaf, Everyday Weed, and Everest Cannabis Co.—delivers high-quality products, unmatched customer experiences, and vibrant store cultures to communities every day. Whether it's a bustling high-volume shop, a high-touch boutique experience, or a value-driven neighborhood favorite, our stores are powered by passionate leaders who know how to build strong teams, drive operational excellence, and keep customers coming back.
As our footprint continues to scale across New Mexico, we are proactively building our pipeline for dynamic, high-performing General Managers ready to step into existing locations and new store openings. If you are an experienced retail leader who thrives in a fast-paced environment, loves developing top-tier talent, and wants to own store performance as if it were your own business, we want to connect with you.
Vireo Health of Rocky Mountain is a vertically integrated cannabis company focused on retail excellence, cultivation quality, and strategic brand partnerships across our markets. We are an organization committed to delivering an exceptional customer experience while driving disciplined, sustainable growth.
Guided by our HEART values — Hard Work (Hustle), Excellence, Attitude, Respect, and Teamwork — we operate with accountability, collaboration, and a shared commitment to performance. As we continue to scale, we are building a high-performing team ready to execute and lead in a competitive environment.
As a tipped industry, tips are and can be variable as a result of many factors, including shift availability, schedule, full-time/part-time status, hours of operations, weekends/nights, and specific dispensary. Our wage range is a realistic representation of the overall earnings opportunity when joining the Vireo Health of Rocky Mountain team, which includes prominent banners such as Star Buds, LivWell, and EveryDay Weed.
As the General Manager, you will be responsible for overseeing all aspects of our dispensary operations. Your leadership and strategic direction will be pivotal in ensuring compliance with regulations, optimizing inventory management, achieving sales goals, and fostering a culture of excellence within the team. Your collaborative spirit will be essential as you work closely with individuals across the company to achieve common goals.
Please note that the percentage allocations are a general estimate and may vary based on business needs and priorities. Additional duties may be required as needed to support overall operations.
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.
At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives.
Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together.
Work at the leading tech company in the cannabis industry and help shape the future.
Join a team that truly cares about the plant, the people, and the purpose behind what we do.
Enjoy competitive pay and benefits, paid time off and employee discounts.
We’re committed to education, sustainability, and giving back to the communities we serve.
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com