General Manager - Debt Vertical

Waterstone Human Capital (Formerly Hire Integrated); United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote flexibility

Competitive compensation

Collaborative culture

Job summary

A performance marketing firm is seeking an experienced General Manager to lead the launch of its Debt Vertical. This fully remote position requires a proven track record in the debt relief industry, with responsibilities including vertical strategy, revenue growth, and team leadership. The role offers competitive compensation, autonomy in building a new business unit, and a collaborative culture.

Qualifications

• 5+ years of leadership in the debt relief industry.
• Track record of achieving $25M+ annual revenue.
• Strong relationships with debt relief buyers.

Responsibilities

• Develop and execute Debt Vertical strategy.
• Maximize revenue growth for debt relief.
• Lead media buying strategies for positive yield.
• Recruit and lead a high-performing team.

Skills

Proven rainmaker

Strong network in debt relief

Expertise in media buying

Entrepreneurial mindset

Job description

Direct message the job poster from Waterstone Human Capital (Formerly Hire Integrated)

The Mission: Build a Vertical. Own the Future.

A globally ranked leader in performance marketing and lead generation is seeking an entrepreneurial and proven General Manager to spearhead the launch and expansion of our Debt Vertical.

This is not a maintenance role—it's a massive, high-impact growth opportunity. You will function as the leader of the vertical, establishing an independent asset value with strong brand equity and complete P&L ownership.

You will leverage the company’s established reputation, exclusive media channels, proprietary technology, and internal teams to deliver exceptional ROAS for major brand partners, maximize media and publisher yield, and enhance the end-consumer experience in the debt relief industry.

What You’ll Own

• Vertical Strategy & Execution: Develop and drive the go-to-market plan for the Debt Vertical.
• Revenue Growth: Maximize monetization across the debt relief consumer journey.
• Elite Client Partnerships: Build executive-level relationships with leading debt relief brands.
• Media Strategy Leadership: Lead media buying strategies that deliver high-yield, positive ROAS.
• Data-Driven Decisions: Apply analytics to optimize revenue, identify opportunities, and scale.
• Team Leadership: Start as a hands-on builder; transition into recruiting and leading a high-performing team.

What You Bring

• Proven “rainmaker” with a track record of building a debt vertical from scratch to $25M+ annual revenue.
• 5+ years of deep expertise and leadership in the debt relief/settlement industry.
• Strong network and relationships with top buyers of debt relief leads, clicks, and calls.
• Expertise in media buying and monetization strategies that drive positive yield.
• Entrepreneurial mindset with executive-level presence and a “Get Stuff Done” mentality.

Why Join?

• Growth & Impact: Rare opportunity to build and own a new business unit with full autonomy.
• Infrastructure Support: Backed by a globally recognized affiliate network with advanced tech, exclusive media assets, and in-house marketing resources.
• Remote Flexibility: Fully remote role with flexible scheduling.
• Collaborative Culture: Achievement-based, supportive environment with opportunities for retreats and team-building.
• Competitive Compensation: Strong base salary plus performance bonus/profit share potential.

Seniority level

Director

Employment type

Full-time

Job function

Management, Business Development, and Strategy/Planning

Financial Services, Banking, and Credit Intermediation