General Manager

SafeSplash Swim Schools; Sterling (VA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid Training

Daily Pay available

Flexible Hours

Free Swim Lessons for immediate family

Health Insurance

Paid-Time Off

401k

Job summary

SafeSplash Swim Schools is seeking a General Manager to lead a diverse team, manage day-to-day 4-wall operations, and grow enrollments while ensuring profitability. You will oversee aquatics programs, maintain safe environments, and deliver a world-class customer experience across the center.

The role supports local and national brand growth, maintaining consistent standards and community involvement. If you are excited to impact children’s lives through quality lessons, SafeSplash offers

Qualifications

• 2–5 years of management experience leading large teams (30+ employees).
• Bachelor’s degree in recreation, sports management, business administration, or related field preferred.
• Strong written and verbal communication skills.
• Ability to multitask in a fast-paced environment while taking initiative.
• Must be able to lift 30 lbs. and be on your feet for long periods.
• CPR, First Aid, and AED certifications required within 30 days of hire.

Responsibilities

• Class scheduling and staffing to meet business demands and class mix.
• Risk management and compliance with safety standards, codes, and employment law.
• Maintain facilities, cleanliness, and brand standards across the site.
• Promote a safety culture for team, students, and parents; ensure QA and brand standards.
• Leverage financial data and reporting to drive revenue and profitability.
• Labor management for optimal class mix and staffing utilization.
• Monitor expenses to balance brand standards and financial outcomes.
• Implement cost-saving measures without compromising service quality.

Skills

Leadership

Team management

Operations management

Recruitment

Training & development

Customer experience

Marketing

Community engagement

Budgeting

Safety compliance

Education

Bachelor’s degree preferred

High school diploma required

CPR/First Aid certification

Lifeguard certification preferred

Job description

Are you passionate about making a positive impact on children\'s lives? As General Manager, you will lead a diverse team, manage 4-wall swim school operations, and increase sales through enrollment while ensuring profitability. In this role, you will oversee our expanding aquatics programs, ensure a safe and clean environment, deliver a world-class customer experience, and engage the local community effectively.

This role will be crucial in locally and nationally growing our brand and delivering consistent brand standards. If you are excited about giving back to the community and making a lasting impact on children\'s lives, then SafeSplash is the place for you!

• Paid Training
• Daily Pay available
• Flexible Hours
• Free Swim Lessons for immediate family of employees
• Health Insurance
• Paid-Time Off
• 401k

Responsibilities:

Operations Management

• Class Scheduling: Effectively manage scheduling and staffing levels to meet business demands and class mix.
• Risk Management and Compliance: Ensure all operations comply with local, state, and federal regulations, including safety standards, health codes, and employment law.
• Facilities: Ensure ongoing maintenance, cleanliness, and brand standards, including the interior, exterior, pool, and pump room are maintained.
• Safety: Promote a safety culture for our team, students, and parents by consistently executing the quality assurance and brand standards and responding accordingly.
• Reporting: Leverage financial data and reporting to build and execute strategies to deliver the expected outcomes with revenue and profitability.
• Labor Management: Effective use of labor to maximize utilization and class mix.
• Budget Management: Monitor expenses while balancing the brand standards and financial outcomes.
• Cost Control: Implement cost-saving measures without compromising the quality of the services or the brand.

Employee Management

• Hiring & Staffing: Manage recruitment, post jobs, interview, and oversee onboarding to integrate new employees while also effectively planning succession.
• Training & Development: Provide initial training for new staff and ongoing education and development for all team members to enhance skills and stay current with standards.
• Retention-Focused: Cultivate a positive, inclusive workplace culture that encourages staff retention through team building, recognition, and growth opportunities.
• Culture of Performance: Provide employees with ongoing coaching, feedback, and support to foster continuous improvement and professional growth.

Customer Experience

• Customer Satisfaction: Deliver a world-class customer experience, leveraging Net Promoter Score (NPS) to measure effectiveness and adjust where needed.
• Customer Retention: Ensure consistent execution of processes to drive customer engagement and retention.
• Customer Follow-Up: Manage all customer requests effectively and promptly, as well as feedback from social platforms.
• Customer Reviews: Actively obtain customer feedback and reviews on platforms like Google, Yelp, and local landing pages to boost enrollment and SEO engagement.

Marketing & Community Engagement

• Local Marketing: Develop and implement a local marketing strategy to promote the school\'s programs and ensure continuous growth and community involvement.
• Social Media Management: Create and manage social media posts on relevant platforms to encourage customer interaction, engagement, and enrollment.
• Competitive Awareness: Maintain a competitive advantage in the community through competitive analysis, pricing research, and staying informed about new openings.
• Community Relations: Build and maintain relationships with local businesses to enhance community visibility and create cross-promotional opportunities.
• Hosted Location Management (Non-Dedicated Facilities)
• A non-dedicated facility is where swim lessons are held at a fitness center or hotel pool.
• Relationships: Cultivate a collaborative relationship with the hosted partner to ensure ease of operations.
• Compliance: Ensure the execution of the master agreement with the hosted partner.

Job Type

• Full-time
• Pay: Based on experience, location and volume impacts
• Weekdays, Weeknights and Weekends required
• 40+ hours a week (typically 40 hours a week; seasonality can impact this)
• Reports to The Director of Operations
• Work Location: On-site

Requirements

• 2-5 years of management experience leading large teams. (30+ employees)
• High school diploma or equivalent required; a bachelor\'s degree in recreation, sports management, business administration, or a related field is preferred.
• Strong written and verbal communication skills.
• Ability to multi-task in a fast-paced environment while being agile and taking initiative.
• Strong critical thinking skills and proactive approach to problem-solving.
• Must be able to lift 30 lbs. and be on your feet for long periods.
• CPR, First Aid, and AED certifications are required within 30 days of hire. (training available)
• Lifeguard and Certified Pool Operator certifications preferred.
• Aquatics management or swim instruction experience is a plus