Assistant Manager

Splash Swim School; Jessup (MD); On-site; USD 42,000 - 56,000; Full time

Job summary

Splash Swim School in Jessup, MD is seeking an Assistant Manager to support the General Manager in leading a diverse team, oversee 4-wall swim school operations, and drive enrollment while maintaining profitability. You will help expand aquatics programs, ensure a safe environment, and deliver a world-class customer experience within the local community.

The role emphasizes coaching staff, scheduling, safety compliance, and community engagement to grow the brand locally.

Qualifications

• 2+ years of supervisory or team leadership experience.
• Associate's degree preferred.
• Strong written and verbal communication skills.
• Ability to multitask in a fast-paced environment.
• Comfortable working around water and interacting with children and parents.
• Must lift 30 lbs. and be on your feet for long periods.
• CPR, First Aid, and AED certifications are required within 30 days of hire.
• Lifeguard certification is preferred.

Responsibilities

• Operations: Assist in instructing, deck management and front desk duties to ensure efficient operations.
• Class Scheduling: Effectively manage scheduling and staffing levels to meet business demands.
• Risk Management and Compliance: Ensure operations comply with regulations, safety codes, and employment law.
• Facilities: Open/close the facility and maintain cleanliness, safety, and operational standards.
• Safety: Promote a safety culture and uphold QA and brand standards.

Skills

Leadership

Communication

Multitasking

Water safety

CPR/First Aid

Lifeguard (preferred)

Education

Associate's degree preferred

Job description

Overview:

Are you passionate about making a positive impact on children's lives? We are seeking a dynamic and passionate Assistant Manager to support the leadership of a diverse team, oversee 4-wall swim school operations, and drive sales growth through enrollment while maintaining profitability. In this role, you will support the General Manager in expanding aquatics programs, ensure a safe and clean environment, deliver a world-class customer experience, and engage the local community effectively. This role will be crucial in growing our brand locally. If you are excited about giving back to the community and making a lasting impact on children's lives, then SafeSplash is the place for you!

Responsibilities:

Operations

• Operations Support: Assist in instructing, deck management and front desk duties to ensure efficient and effective operations.
• Class Scheduling: Effectively manage scheduling and staffing levels to meet business demands and class mix.
• Risk Management and Compliance: Assist in ensuring all operations comply with local, state, and federal regulations, including safety standards, health codes, and employment law.
• Facilities: Assist in the opening and closing of the facility and ensure proper processes and procedures are completed in the interior, exterior, pool and pump room to ensure cleanliness, safety and operational standards.
• Safety: Promote a safety culture for our team, students, and parents by consistently executing the quality assurance and brand standards and responding accordingly.

Business Acumen

• Reporting: Assist General Manager in pulling reports to manage swim school’s performance with enrollment, revenue, customer experience and retention and profitability.

Employee

• Hiring & Staffing: Manage recruitment, post jobs, interview, and oversee onboarding to integrate new employees while also effectively planning succession.
• Training & Development: Provide initial training for new staff and ongoing education and development for all team members to enhance skills and stay current with standards.
• Staff Scheduling: Manage staff scheduling from finding substitutions, adding and removing classes and communicating to customers of scheduling changes.

September 2025

• Team Management: Supervise instructors and lifeguards to ensure high-quality lessons and adherence to safety and brand standards.
• Retention-Focused: Foster an inclusive and positive workplace culture through teambuilding activities, recognition, and growth opportunities.
• Culture of Performance: Provide employees with ongoing coaching, feedback, and support to foster continuous improvement and professional growth.
• Direct Reports: This role will have direct reports.

Customer

• Customer Experience: Deliver a world-class experience by addressing customer inquiries, ensuring timely follow-ups, and maintaining high satisfaction scores (NPS).
• Customer Retention: Execute strategies to enhance customer engagement and retention, including proactive communication with parents about their child’s progress.
• Customer Follow-Up: Respond to customer requests effectively and promptly, as well as feedback from social platforms.
• Customer Reviews: Assist in obtaining customer feedback and reviews on platforms like Google, Yelp, and local landing pages to boost enrollment and SEO engagement.

Marketing

• Local Marketing: Assist in local marketing initiatives to promote programs and increase community involvement.
• Social Media: Assist with creating and managing social media platforms to engage with customers and drive interest in the swim school.
• Community Relations: Partner with the General Manager to strengthen relationships with local businesses and organizations, enhancing community visibility.

Job Type

• Full-time
• Pay: Based on experience, location and volume impacts
• Weekdays, Weeknights and Weekends required
• 30+ hours a week (typically 40 hours a week; seasonality can impact this)
• Work Location: On-site

Requirements

• 2+ years of supervisory or team leadership experience (services, aquatics, education, or related field preferred)
• Associate's degree preferred.
• Strong written and verbal communication skills
• Ability to multitask in a fast-paced environment while being agile and taking initiative
• Comfortable working around water and interacting with children and parents.
• Must be able to lift 30 lbs. and be on your feet for long periods
• CPR, First Aid, and AED certifications are required within 30 days of hire (training available)
• Lifeguard certification is preferred