General Manager

StretchLab; South Windsor (CT); On-site; USD 52,000 - 60,000; Full time

Job summary

StretchLab is hiring a General Manager for its new studio in South Windsor, CT. The role involves leading the pre-opening efforts, managing sales growth, and building a strong team focused on wellness. Ideal candidates will have fitness management experience and a passion for health.

Benefits

Health, dental, and vision insurance

401(k) plan with company match

Complimentary StretchLab membership

Opportunities for career advancement

Qualifications

• 1+ years experience in fitness studio management preferred.
• Passion for health and community building.
• Skilled in sales and local outreach strategies.

Responsibilities

• Drive brand awareness and membership growth pre-opening.
• Recruits and trains staff for optimal customer experience.
• Oversees daily operations and monitors performance metrics.

Skills

Leadership

Sales

Marketing

Team Building

Tools

CRM software

Job description

Now Hiring: General Manager at StretchLab South Windsor – Lead the Launch of a Premier Wellness Studio!

Location:South Windsor CT
Position: General Manager
Salary: $52,000–$60,000 annually (based on experience) + Performance Bonuses
Employment Type: Full-Time
Pre-Sale Experience Preferred

About StretchLab

StretchLab is the industry leader in one-on-one assisted stretching, helping people improve their mobility, flexibility, and overall wellness. Backed by Xponential Fitness, we’re expanding rapidly across the country—including right here in Branford, Connecticut.

This is a unique opportunity to lead the pre-opening and launch of a brand-new studio and build a passionate community focused on health and movement. If you’re a driven, people-first leader with experience in fitness, boutique studio management, wellness, or sales, this is your moment.

What You’ll Do as a General Manager:

As the General Manager of StretchLab Branford, you’ll be responsible for overseeing every aspect of the studio’s success—from pre-sale planning to post-opening growth.

Your responsibilities will include:

• Studio Pre-Sale & Launch: Drive brand awareness, memberships, and local buzz before the studio opens
• Sales & Membership Growth: Develop outreach strategies, meet monthly goals, and manage lead follow-up
• Team Leadership: Recruit, train, and manage Flexologists and Sales Associates to deliver a top-tier experience
• Operations Oversight: Manage daily studio operations, including scheduling, cleanliness, and inventory
• Customer Experience: Foster a welcoming, motivating studio environment that reflects StretchLab’s mission
• KPI Management: Monitor key performance metrics, sales reports, and operational targets

What We’re Looking For:

We’re seeking a dynamic leader who is:
• Experienced in fitness studio or wellness center management (1+ years preferred)
• Pre-sale or studio launch experience is strongly preferred
• Passionate about health, movement, and creating community
• Skilled in sales, marketing, and local outreach strategies
• A natural leader with excellent team-building, coaching, and communication skills
• Highly organized and confident using CRM or studio software platforms
• Comfortable working in a fast-paced, client-focused environment

Bonus Points For:
• Experience with platforms like MindBody, Zenoti, or ClubReady
• Background in fitness, physical therapy, personal training, or boutique wellness
• Familiarity with Xponential Fitness brands or other franchise fitness models

Compensation & Benefits:
• Competitive base salary: $52,000–$60,000/year, based on experience
• Performance-based bonuses tied to membership sales and studio goals
• Health, dental, and vision insurance (for full-time employees)
• 401(k) plan with company match
• Complimentary StretchLab membership
• Opportunities for career advancement as our studio network grows

Why You’ll Love Working with Us

At StretchLab Branford, you’ll be joining a company that believes in empowering people to live longer, move better, and feel stronger. You’ll play a direct role in launching a new wellness studio, building a passionate team, and making a lasting impact in your community.

Apply Today!
If you’re a proven leader ready to grow with one of the fastest-expanding brands in boutique fitness, we want to hear from you.

Submit your application now and lead the launch of StretchLab South Windsor!