General Manager

Planet Fitness; San Francisco (CA); On-site; USD 40,000 - 43,000; Full time

Benefits offered by this job

Growth opportunities

401K retirement plan

Free Black Card membership

Community outreach involvement

Competitive pay

Job summary

Planet Fitness is seeking a General Manager to oversee daily club operations in San Francisco, ensuring top service, cleanliness, and performance. You will supervise the Assistant GM and front desk, fitness staff, and maintenance teams to meet club goals.

The role requires strong leadership, operations, and financial control, along with developing staff and supporting the Regional Manager. This position emphasizes growth and service excellence within a Judgement Free Zone environment.

Qualifications

• Bachelor’s degree preferred in a related field.
• NASM/ACE certifications preferred.
• Prior management experience preferred.
• Customer service/sales/gym experience preferred.
• Proficiency with Microsoft Office.

Responsibilities

• Oversee gym operations according to policy and procedures.
• Hire, coach and train staff; schedule to cover operational needs.
• Manage financials including revenue, payroll and expenses.
• Lead marketing efforts and external/internal advertising.
• Conduct regular employee evaluations and maintain records.

Skills

Leadership

Financial management

Customer service

Sales & marketing

Staff scheduling

Interviewing & hiring

Education

Bachelor’s degree in related field

Tools

Microsoft Office

Job description

Job Details

Job Location: 502 Lakeshore - San Francisco, CA 94132

Position Type: Full Time

Salary Range: $29.33 - $29.33 Hourly

Job Category: Management

General Manager

Reports to: Regional Manager

Company & Benefits

We are an equal opportunity employer who celebrates diversity and equity and are committed to creating an inclusive environment for all employees.

• Positive and professional environment where our brand promise is "Judgement Free Zone"
• Growth Opportunities: over 90% of our management team started as an entry level team member
• Competitive pay
• 401K Retirement Fund (Annual discretionary employer match up to 6%)
• Regular involvement in community outreach events
• Free employee Black Card Membership

Job Description Summary

The main function of the General Manager (GM) position is to manage and control the day-to-day operations of the club according to set policies, procedures, and business practices. This person is responsible for the supervision of the Assistant General Manager, and all front desk customer service, maintenance, and fitness training personnel of the gym and accountable for achieving the desired goals and expectations of the gym. The position reports directly to the Regional Manager. The GM position is also intended as a means of development, training, preparation, and succession for the Regional Manager position.

Essential Job Functions

• Actively promote company's business philosophies, brand promise, core purpose and values;
• Oversee the entire operation of the gym according to defined policies and procedures;
• Ensure the gym opens and closes promptly for all clubs that are not 24/7 or 24/5;
• Ensure the club’s cleanliness and appearance are of the highest quality, fix minor maintenance issues, maintain equipment, and conduct regular inspections;
• Oversee all financial aspects of the company including, but not limited to earnings (EBITDA), revenues, expenses, payroll, payroll as % of revenue; and merchandise sales margins;
• Oversee member services and track EFT Rates, Close Rates, Tour Rates, Close Rate on Tours, Black Card Sales Rates, Retention Rates, and Fitness Training Rates;
• Interview and hire new candidates;
• Coach and train employees;
• Schedule staff to adequately cover operational needs and possess availability to workdays, evenings, overnight (for 24 hour clubs), weekends, holidays, and fill in for employee absences;
• Supervise all staff and maintain knowledge of all position functions within the club;
• Calculate employee hours worked and coordinate with payroll;
• Manage performance and discipline;
• Conduct monthly and annual employee evaluations;
• Maintain attendance records and other records required by law;
• Conduct employee and member surveys;
• Manage purchasing and authorize all expenditures;
• Manage all marketing efforts and work with marketing team to plan and places external ads as well as ensuring internal advertising is being conducted;
• Oversee and engage in competitive shopping efforts;
• Meet and greet potential members and provide them with a tour of the club;
• Answer member questions and resolve issues;
• Prepare all administrative forms and reports;
• Assist and support surrounding clubs on an as-needed basis;
• Demonstrate a commitment to diversity, equity, and inclusion that embraces the contributions of all team members;
• Embrace a service culture as an empathetic servant leader;
• Strive to be world class, humorous, inspirational, and memorable in every action we take;
• Make decisions based on what is best for our team as well as our business;
• Believe in and promote the company’s core values, business philosophies, core purpose, and brand promise; and,
• Perform all other duties as assigned or required.

Education & Experience

• Bachelor’s Degree in Exercise Science, Kinesiology, Sports Management, Business Administration, or a related discipline preferred;
• Certifications from National Academy of Sport Medicine (NASM) or the American Council on Exercise (ACE) preferred;
• Prior management experience preferred;
• Previous customer service, sales, and/or gym/fitness experience preferred; and,
• Good understanding of business application programs including Microsoft Office.

Skills and Abilities

• Understand and be able to communicate the Judgment Free Zone concept;
• Demonstrate strong leadership and management qualities;
• Demonstrate a take-charge attitude and champion change;
• Ability to understand business concepts, profits and loss, and drive sales;
• Demonstrate a willingness to pitch in, do whatever is needed, and possess a drive for results;
• Demonstrate enjoyment and ease at working with people;
• Excellent phone, communication, organization, and interpersonal skills;
• Accuracy with numbers;
• Ability to follow direction of management and convey initiatives to the team;
• Ability to work well independently and with others;
• Positive attitude and willingness to help others;
• Ability to maintain composure and convey empathy in difficult situations; and,
• Ability to recognize and learn from mistakes.

Physical Environment & Requirements

• Primarily indoor environment with normal exposure to light, sound, heat, and cold;
• Must be able to frequently walk, stand, bend, stoop, kneel, crouch, grasp, and reach;
• Must be able frequently move, lift, push, pull, carry at least 60 lbs.;
• Must be able to operate equipment such as vacuums and floor scrubbers;
• Exposure to standard cleaning fluids and chemicals;
• Must be able to recognize, identify, and judge behavior within environment; and,
• Must have the ability to communicate information and ideas so others will understand and must be able to exchange accurate information.

Qualifications

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. This description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned. This job description is subject to change at any time.