General Manager

Workout Anytime Franchising Systems, LLC; Danville (VA); On-site; USD 65,000 - 90,000; Full time

Job summary

Workout Anytime Franchising Systems, LLC is seeking a proactive General Manager to lead all aspects of a Danville-area fitness club. The role focuses on driving membership growth, coaching a high‑performing team, and delivering exceptional member experiences while managing operations, budgets, and profitability.

The candidate will lead sales initiatives, monitor KPIs, and ensure compliance with company standards, with a flexible schedule including some evenings and weekends.

Qualifications

• Minimum of 3 years of leadership experience in fitness, retail, hospitality, or a sales‑driven business.
• Proven success leading teams and consistently achieving sales goals.
• Strong leadership, coaching, and performance management skills.
• Excellent communication, organizational, and problem‑solving abilities.
• Experience managing budgets, payroll, scheduling, and operational performance.
• Ability to work a flexible schedule, including evenings and weekends.

Responsibilities

• Lead daily membership sales efforts through prospecting, tours, referrals, and community outreach.
• Execute and coach proven sales processes to maximize membership growth and club revenue.
• Drive personal training revenue through successful member onboarding and Success Session execution.
• Monitor KPIs and implement action plans to achieve sales goals.
• Analyze club performance, revenue trends, and market opportunities to improve results.
• Recruit, hire, onboard, train, and develop high‑performing club staff.
• Coach Sales Associates, Personal Trainers, and leadership team through regular feedback and evaluations.
• Foster a culture of accountability, urgency, teamwork, and continuous improvement.
• Ensure the club delivers a clean, safe, and welcoming environment.
• Oversee daily club operations, member service, and facility standards.
• Maintain compliance with policies, SOPs, and procedures.
• Manage labor scheduling to maximize productivity and control payroll costs.
• Review financial reports to ensure progress toward objectives.
• Drive member retention through exceptional service and proactive engagement.

Skills

Leadership experience

Sales leadership

Communication skills

Budgeting & payroll

Scheduling & operations

Education

Bachelor's degree in Business or related field

Job description

General Manager Position Summary

The General Manager is responsible for the overall leadership, financial performance, and day‑to‑day operations of the club. This role drives membership growth, develops high‑performing teams, ensures operational excellence, and delivers an exceptional member experience. The General Manager leads from the front by actively participating in sales activities while coaching and developing the team to consistently achieve company goals.

The ideal candidate is a results‑driven leader with a passion for fitness, strong business acumen, and a proven ability to build a culture of accountability, service, and performance.

Essential Responsibilities
Sales Leadership & Revenue Growth

• Lead daily membership sales efforts through prospecting, tours, referrals, and community outreach.
• Execute and coach proven sales processes to maximize membership growth and club revenue.
• Drive personal training revenue through successful member onboarding and Success Session execution.
• Monitor key performance indicators (KPIs) and implement action plans to consistently achieve sales goals.
• Analyze club performance, revenue trends, and market opportunities to improve overall results.

Team Leadership & Development

• Recruit, hire, onboard, train, and develop high‑performing club staff.
• Coach Sales Associates, Personal Trainers, and leadership team members through regular feedback and performance management.
• Conduct one‑on‑one meetings, performance evaluations, and development planning.
• Foster a culture of accountability, urgency, teamwork, and continuous improvement.
• Recognize top performers while addressing performance concerns promptly and professionally.

Operations & Member Experience

• Ensure the club consistently delivers a clean, safe, and welcoming environment.
• Oversee all daily club operations, including member service, front desk operations, and facility standards.
• Maintain compliance with company policies, SOPs, and operational procedures.
• Ensure preventative maintenance, repair requests, and facility needs are addressed promptly.
• Monitor inventory, supplies, and operational expenses to maintain financial efficiency.

Financial Accountability

• Manage labor scheduling to maximize productivity while controlling payroll costs.
• Monitor club operating expenses and identify opportunities to improve profitability.
• Review daily, weekly, and monthly financial reports to ensure progress toward business objectives.
• Drive membership retention through exceptional service and proactive member engagement.
• Maintain accountability for club profitability, revenue growth, and expense management.

Communication & Execution

• Lead daily huddles, weekly meetings, and monthly performance reviews.
• Communicate company initiatives, promotions, and operational updates effectively.
• Collaborate with Regional Leadership to execute strategic initiatives and achieve company goals.
• Ensure consistent execution of all operational, sales, and service standards throughout the club.

Qualifications

Required

• Minimum of 3 years of leadership experience in fitness, retail, hospitality, or a sales‑driven business.
• Proven success leading teams and consistently achieving sales goals.
• Strong leadership, coaching, and performance management skills.
• Excellent communication, organizational, and problem‑solving abilities.
• Experience managing budgets, payroll, scheduling, and operational performance.
• Ability to work a flexible schedule, including evenings and weekends.

Preferred

• Bachelor's degree in Business, Sports Management, Exercise Science, or a related field.
• Experience managing a fitness club or multi‑department operation.
• Demonstrated success growing recurring revenue and improving operational performance.

Key Performance Indicators (KPIs)

• Net Membership Growth
• Membership Sales Production
• Personal Training Revenue
• Lead Conversion Rate
• Member Retention & Attrition
• Sales Activity & Follow‑Up Execution
• Payroll & Labor Management
• Club EBITDA Performance
• Operational Audit Scores
• Team Development & Employee Retention
• Member Satisfaction
• Facility Cleanliness & Brand Standards

Schedule

This is a full‑time leadership position requiring flexibility to meet business needs, including mornings, evenings, weekends, and occasional holidays.

Why Join Workout Anytime?

Workout Anytime is committed to creating exceptional member experiences while developing outstanding leaders. As a General Manager, you'll have the opportunity to build a high‑performing team, drive meaningful business results, and make a lasting impact on your community. We offer leadership development, performance‑based incentives, and opportunities for career growth within one of the fastest‑growing fitness brands in the industry.