General Manager

Iron Culture Holdings; North Bergen (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Growth opportunities

Full autonomy over business performance

Job summary

Iron Culture Holdings is seeking a General Manager for their fitness club in North Bergen, NJ. This role involves leading overall club performance and driving growth through membership and personal training revenues.

The ideal candidate will have extensive management experience in fitness, hospitality, or retail, with a strong emphasis on sales and performance. A Bachelor's degree in a relevant field is preferred. This is an opportunity to grow within a premium brand.

Qualifications

• 3–5+ years of management experience in fitness, hospitality, or high‑end retail.
• 2–4+ years leading teams of 5–20+ employees with measurable performance outcomes.
• Strong understanding of P&L management and KPI‑driven decision‑making.

Responsibilities

• Own and deliver club P&L performance: Manage membership sales and PT revenue.
• Lead a high‑energy sales environment across the entire club.
• Own the member experience from the first visit to long‑term loyalty.

Skills

Leadership

Sales Mastery

Problem Solving Skills

Teamwork Skills

Education

Bachelor’s Degree in Business, Sports Management, or related field

Job description

Job Title: General Manager | Iron Culture Fitness

Location: NORTH BERGEN, NJ 07047

Salary Range: $60,000.00 - $80,000.00 Base+Commission/year

Role Summary

The General Manager (GM) serves as the leader of the Iron Culture club, responsible for the overall performance of the business. This role owns the full P&L, drives aggressive revenue growth, and builds a high-performance culture rooted in accountability, sales excellence, and a premium member experience.

The GM is responsible for membership growth, personal training revenue, retention, and total profitability. This leader builds a culture where metrics matter, people are developed, and the club wins together. This is a "lead-from-the-front" position; the GM is expected to actively engage in the sales process to drive results.

Essential Duties & Responsibilities

Business & Revenue Leadership

• Own and deliver club P&L performance: Manage membership sales, PT revenue, retail, and ancillary income.
• Strategic Execution: Develop and execute strategies to drive net member gain and increase average revenue per member.
• KPI Accountability: Set, track, and hold the team accountable to daily/weekly KPIs, including close rates, assessments booked, and payroll margins.

Sales & Growth Execution

• Active Sales Participation: Actively sell alongside team members. Conduct tours, handle lead follow‑up, and close deals personally as needed to ensure the club hits its monthly targets.
• Sales‑First Culture: Lead a high‑energy sales environment across the entire club.
• Coaching & Discipline: Personally coach managers on lead management, consultative selling, and pipeline discipline.
• Demand Generation: Drive local marketing, corporate partnerships, and community outreach to generate high‑quality leads.

People Leadership & Accountability

• Talent Management: Recruit, train, and develop top‑tier talent for the Front Desk, Sales, and Personal Training departments.
• Performance Rhythms: Establish clear goals and conduct weekly business reviews to ensure every department is on track.
• Mentorship: Identify and develop future leaders within the organization through consistent one‑on‑one coaching.

Member Experience & Retention

• End‑to‑End Journey: Own the member experience from the first visit to long‑term loyalty.
• Premium Environment: Ensure a welcoming, community‑driven, and "results‑first" club atmosphere.
• Retention Strategies: Implement engagement programs and events to reduce attrition and increase member lifetime value.

Operations & Financial Management

• Facility Excellence: Oversee equipment upkeep, cleanliness, safety, and compliance to maintain Iron Culture’s premium brand standards.
• Budgetary Control: Manage payroll and operating expenses to maximize profitability without compromising the member experience.
• SOP Execution: Ensure all standard operating procedures and safety protocols are followed consistently.

Qualifications

Required:

• Experience: 3–5+ years of management experience in fitness, hospitality, or high‑end retail.
• Leadership: 2–4+ years leading teams of 5–20+ employees with measurable performance outcomes.
• Sales Mastery: Proven track record of personally driving sales and managing a high‑volume sales pipeline.
• Business Acumen: Strong understanding of P&L management and KPI‑driven decision‑making.
• Certs: CPR/AED certification (or willingness to obtain); Personal Training certification (or willingness to obtain within 90 days).

Preferred:

• Bachelor’s Degree in Business, Sports Management, or a related field.
• Experience scaling a high‑growth fitness brand or service‑based business.
• Expert‑level familiarity with CRM systems and KPI dashboards.

Physical & Environmental Requirements

• Ability to work peak business hours, including evenings and weekends.
• Prolonged standing and walking on the club floor to engage with members and staff.
• Ability to lift up to 50 lbs.

Why Iron Culture?

• Growth: Opportunity to lead a premium, fast‑growing brand.
• Ownership: Full autonomy over business performance and team building.
• Impact: Build a best‑in‑class community where results and culture are the priority.

Required Skills & Prerequisites

Problem Solving Skills:

• Identifying and resolving problems in a timely manner.
• Gathering and analyzing information skillfully.
• Developing alternative solutions.
• Working well in group problem solving situations.
• Using reason even when dealing with emotional topics.

Teamwork Skills:

• Balancing team and individual responsibilities.
• Exhibiting objectivity and openness to others' views.
• Giving and welcoming feedback.
• Contributing to building a positive team spirit.
• Ability to build morale and group commitments to goals and objectives.

Management Skills:

• Including staff in planning, decision‑making, facilitating and process improvement.
• Taking responsibility for staffs' activities.
• Making oneself available to staff.
• Providing regular performance feedback.Developing staffs' skills and encouraging growth.
• Improving processes, products, and services.
• Continually working to improve supervisory skills.

Communication Skills:

• Ability to read, analyze, and interpret organizational reports and documents.
• Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
• Ability to craft messages and deliver those messages in a clear and concise manner.
• Ability to present information effectively to top management.

Experience:

• Minimum of 3 years of fitness related experience.
• Minimum of 1 or more years in management capacity.
• Proven expertise and experience in sales.