General Manager

Crunch Fitness; McKinney (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life Insurance

401(k) and PTO

$1,000 Getaway Grant

Free Crunch membership

Continued education opportunities

Job summary

Crunch Fitness - CR Holdings is seeking a General Manager for its upcoming McKinney location. This role involves leading a sales-driven team, ensuring operational excellence, and delivering exceptional member experiences.

The ideal candidate has a track record of achieving performance targets, strong communication skills, and a passion for team development. Crunch Fitness offers competitive benefits and a chance to contribute to a rapidly growing company in the fitness industry.

Qualifications

• Proven success in sales leadership and achieving performance targets.
• Prior management experience required, fitness industry preferred.
• Ability to communicate clearly and persuasively.

Responsibilities

• Drive Membership Sales and exceed revenue goals.
• Recruit, train, and mentor team members.
• Ensure exceptional customer service and member satisfaction.
• Monitor performance metrics and implement action plans.
• Build local partnerships to promote the brand.

Skills

Sales leadership

Team development

Customer service

Communication skills

Job description

General Manager- Our Upcoming McKinney Club Here We GROW Again!

Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At Southwest Fitness, a division of CR Fitness, we're not just opening clubs — we’re building a legacy.

With 95+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning.

This role isn’t for the average — it’s for the ambitious.

Crunch is where serious fitness meets serious fun.

As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary

• The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence.
• This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• A passion for developing high-performing teams and creating a winning culture.
• A competitive mindset with the ability to drive results under pressure.
• Relentless energy, positive attitude, and a lead-by-example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior management experience required (fitness industry preferred).

Benefits

• A performance-driven compensation plan that rewards revenue growth, retention, and leadership.
• Medical, Dental, Vision & Life Insurance.
• 401(k) and PTO.
• $1,000 Getaway Grant (GM & PTM only).
• Free Crunch membership + discounted training.
• Continued education and advancement opportunities.
• A chance to be part of one of the most aggressive growth stories in fitness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.